What Is Facebook CBO? Budget Optimization Done Right [Tutorial]

Within 1.84 billion daily active users, Facebook is a valuable platform for marketers. In fact, 10 million advertisers already use the platform to meet their marketing goals.

Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok?

2021 Advertising Stats You Need to Know

2021 was a big year with advertisers, as they managed the remnants of the COVID-19 crisis and pandemic along with growing data privacy concerns.

A Brief History of Online Advertising

Remember when “surfing the net” meant traversing a minefield of unwelcome pop-up ads? When “digital advertising” referred almost exclusively to obnoxious flashing banners and random sidebar ads?

Online ads have matured a lot since those days, but it’s still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better understand where we’re headed — and where there’s still room for improvement.  

The Ultimate Guide to Database Marketing

No matter what your service or product is, you need to get in front of potential customers in order to make the sale. Many businesses put their faith in social media.

Cumulative Layout Shift: What It Is and How to Measure It

We’ve all had it happen to us: we try to choose an option on a website, and right before we click, the page jumps away and we end up clicking something we didn’t mean to. Doh!

A Simple Guide to Lean Process Improvement

There are many businesses out there that operate with a mindset of “Well, that’s how we’ve always done it.” Unfortunately, this type of close-minded thinking can lead to a great deal of waste.

How Do Conversion Paths Work? A Step-by-Step Guide

As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough.

40 Ad Blocker Stats Brands Need to Know in 2021

There’s nothing worse than an ad that keeps popping up for something you’d never buy. About 39% of internet users agree, feeling that online ads aren’t relevant to them. So it’s no wonder that one in four people will leverage some sort of ad blocker in 2021.

The 2025 State of Marketing & Trends Report: Data from 1700+ Global Marketers

If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and give your audiences unforgettable brand experiences.