When searching for a soul mate, you look for someone that’s smart, funny, caring, but above all — consistent. Because if you’re going to invest your life in a person, you want someone you can trust, right?
Back in business school, consumer behavior was my favorite marketing class. I loved learning about the psychology of marketing and what makes people spend the way they do. It’s no wonder I still love B2C marketing today.
In 2022, 51% of B2C marketers plan to increase their marketing budget.
If I could go out to dinner with any brand, I think I’d have to choose Trader Joe’s.
If I could go out to dinner with any brand, I think I’d have to choose Trader Joe’s.
Since 86% of consumers rely on the internet to find local businesses, having a website is a no-brainer regardless of your business type.
First impressions are everything, especially when it comes to web design. A landing page is a great way to get visitors to interact with your site by engaging with your calls-to-action, making a purchase, contacting you, or sharing your content.
When I started HubSpot, I was a trained engineer with little writing experience.
What led you to make your most recent purchase? Were you wishing for something for a while and decided to just go for it? Were you casually browsing a store and saw something you liked? Or were you browsing and an advertisement from a business convinced you that you need to buy it right then and there?
No matter the format, message, or style of online content, everyone’s striving to reach the largest possible audience with the best possible content.
