There are many businesses out there that operate with a mindset of “Well, that’s how we’ve always done it.” Unfortunately, this type of close-minded thinking can lead to a great deal of waste.
As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough.
There’s nothing worse than an ad that keeps popping up for something you’d never buy. About 39% of internet users agree, feeling that online ads aren’t relevant to them. So it’s no wonder that one in four people will leverage some sort of ad blocker in 2021.
If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and give your audiences unforgettable brand experiences.
Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like:
The social media landscape is constantly changing with new features being introduced, and old features being retired constantly.
The past two years have been anything but consistent.
Blogging is not a major piece of artwork like the Sistine Chapel, but there is an art to making your blog a masterpiece. Blogs are a combination of timely and evergreen content.
If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you.
Imagine you’re tasked with baking a cake for a friend’s birthday. You’re not exactly an expert baker, so you hop online and look for an easy-to-follow recipe that will help your dessert be the star of the party.
