When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was about to take place. In just two years, 74% of marketers are now using AI in their roles.
Imagine spending time and resources to create an ad campaign just to get meager results. It’s can be discouraging but also difficult to assess.
As an advertiser and marketer, it’s important to understand the impact of your campaigns and content on your target audience.
It’s also important to know how much money you need to invest to ensure those campaigns and content are actually seen by your audience.
If you’ve been on Instagram for a few years now, you’ve likely watched the evolution of influencer marketing unfold.
In business, we all love to have insightful reporting dashboards at our fingertips. When done well, they show us where the business is thriving, which areas are struggling, and if we’re on track to reach our goals.
As a marketer, you’re busy. And, even though you probably already know that automating tasks and workflows can free up a lot of time, it takes a lot of focus to set up, right?
Look at any business and you will likely see customer care professionals on the frontline. Whether they are in customer service or account management, these people set customers up for success, keep them happy in the long term, and make vital contributions to the business’s sustainability.
All companies have ups and downs. There are times when new deals are closed daily, new prospects seem to be competing for your attention, and the phone just won’t stop ringing.
Think of a strong marketing team. Are you imagining a huge budget and a team full of qualified marketers? Well, for many businesses, that’s no longer necessarily the case.
How many cloud-based apps do you use with your business? Five? Ten? Fifty? You probably use more apps than you realize.
The most important apps in your stack probably include:
