Human resources is the glue that holds together your most valuable asset: your team. And in 2022, HR’s greatest ally is tech. According to G2, there are over 21 types of HR software on the market, including apps for employee wellness, employee benefits, and time tracking, to name just a few.
Digital marketing trends are changing constantly. Each year brings new marketing strategies that need to be identified and integrated into the gameplans of large and small businesses alike, otherwise, there’s serious money left on the table.
Effective sales lead management is one of the core principles of any successful business. It helps the right people become your customers and makes it easy for them to buy from you again in the future.
Customer data is the most valuable asset in your organization. Your sales, marketing, and service teams all rely on the insights you hold about your customers to deliver the right experiences at the right time, all the way from lead generation to long-term customer retention.
Some of the most commonly used apps at any business are contact management apps like Google, iCloud, and Outlook. These apps are a valuable way to keep your address book accessible on any device and synced with your email, calendar, and cloud storage.
Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement.
Maintaining a contact database with high data integrity is essential for any organization. You need your data to be reliable, accurate, and complete, otherwise, you risk frustrating your customers with the wrong information, being unable to deliver personalized services, and losing faith in your reporting.
There are many great reasons for businesses to blog, but one stands out — increasing your keyword rankings and growing your organic search traffic.
Gaining inbound links from other websites is one of the best ways to improve your website’s rankings on search engines. However, link building can require a significant investment of time and resources and it may be tempting to take shortcuts.
Video adds value to your website, and the right videos can help drive increased traffic and conversion. As noted by Forbes, users retain 95% of the message when they watch videos compared to just 10 percent by text, making video a great starting point to streamline connection with prospective customers.
