With more than 2 billion monthly users, YouTube can help businesses reach a huge audience. To use the platform as an efficient marketing tool, you’ll need to stay current on the latest YouTube ad specs.
Emerging platforms provide a unique opportunity for marketers. While it’s important to try new things in your marketing, is it worth trying new things if the platform is still so new that you don’t know if you’ll find success? For example, the once dismissed TikTok is now a social media channel with immense value for all different kinds of businesses.