First impressions are everything, especially when it comes to web design. A landing page is a great way to get visitors to interact with your site by engaging with your calls-to-action, making a purchase, contacting you, or sharing your content.
When I started HubSpot, I was a trained engineer with little writing experience.
What led you to make your most recent purchase? Were you wishing for something for a while and decided to just go for it? Were you casually browsing a store and saw something you liked? Or were you browsing and an advertisement from a business convinced you that you need to buy it right then and there?
No matter the format, message, or style of online content, everyone’s striving to reach the largest possible audience with the best possible content.
When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was about to take place. In just two years, 74% of marketers are now using AI in their roles.
Imagine spending time and resources to create an ad campaign just to get meager results. It’s can be discouraging but also difficult to assess.
As an advertiser and marketer, it’s important to understand the impact of your campaigns and content on your target audience.
It’s also important to know how much money you need to invest to ensure those campaigns and content are actually seen by your audience.
If you’ve been on Instagram for a few years now, you’ve likely watched the evolution of influencer marketing unfold.
In business, we all love to have insightful reporting dashboards at our fingertips. When done well, they show us where the business is thriving, which areas are struggling, and if we’re on track to reach our goals.
As a marketer, you’re busy. And, even though you probably already know that automating tasks and workflows can free up a lot of time, it takes a lot of focus to set up, right?
