What is a Brand Personality, According to Marketers Who’ve Developed Them

If  I could go out to dinner with any brand, I think I’d have to choose Trader Joe’s.

16 Top Website Mistakes to Avoid in 2021 [+ 16 Easy Fixes]

Since 86% of consumers rely on the internet to find local businesses, having a website is a no-brainer regardless of your business type.

7 Habits of a Highly Effective Landing Page

First impressions are everything, especially when it comes to web design. A landing page is a great way to get visitors to interact with your site by engaging with your calls-to-action, making a purchase, contacting you, or sharing your content.

You Don’t Have to Be a Great Writer to Write a Great Blog

When I started HubSpot, I was a trained engineer with little writing experience.

What Is a Direct Response Ad?

What led you to make your most recent purchase? Were you wishing for something for a while and decided to just go for it? Were you casually browsing a store and saw something you liked? Or were you browsing and an advertisement from a business convinced you that you need to buy it right then and there?

Why Marketers Should Leverage Subject Matter Experts for Audience Growth

No matter the format, message, or style of online content, everyone’s striving to reach the largest possible audience with the best possible content.

Content Intelligence: How to Use AI to Power Your Content Strategy

When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was about to take place. In just two years, 74% of marketers are now using AI in their roles.

What Responsive Display Ads Are + How to Create Them [Step-by-Step]

Imagine spending time and resources to create an ad campaign just to get meager results. It’s can be discouraging but also difficult to assess.

What Is CPM and Why Your Marketing Team Should Care

As an advertiser and marketer, it’s important to understand the impact of your campaigns and content on your target audience.

It’s also important to know how much money you need to invest to ensure those campaigns and content are actually seen by your audience.

Instagram Is Getting Rid of the Swipe Up: What It Means & How to Use the New Link Sticker

If you’ve been on Instagram for a few years now, you’ve likely watched the evolution of influencer marketing unfold.