Look at any business and you will likely see customer care professionals on the frontline. Whether they are in customer service or account management, these people set customers up for success, keep them happy in the long term, and make vital contributions to the business’s sustainability.
All companies have ups and downs. There are times when new deals are closed daily, new prospects seem to be competing for your attention, and the phone just won’t stop ringing.
Think of a strong marketing team. Are you imagining a huge budget and a team full of qualified marketers? Well, for many businesses, that’s no longer necessarily the case.
How many cloud-based apps do you use with your business? Five? Ten? Fifty? You probably use more apps than you realize.
The most important apps in your stack probably include:
Marketing for your new startup is exciting. You’ve put time and effort into creating your product or service, and now you need to make sure your market is as hyped about it as you are.
You probably have thousands upon thousands of contacts in your database. With all those contacts to keep track of, you need all the help you can get when it comes to managing your vast contact network.
How big is your business’s database? From the moment someone becomes interested in your product or service and long after the purchase, you’re collecting data — and it can multiply fast.
As a blend of robotics, machine learning, and artificial intelligence (AI), automation takes care of the mundane tasks we’d rather not spend time on, the work we don’t want to mess up with human error, customer interactions that require instant responses – and so much more.
The more billable tasks you complete, the more money your agency makes. The less time you spend on admin and non-billables, the more you can spend on valuable client work.
Whether you’re a small entrepreneur or work for a large enterprise, email marketing is probably one of the most important communication tools that you’re leveraging at the moment.
