What Is CPM and Why Your Marketing Team Should Care

As an advertiser and marketer, it’s important to understand the impact of your campaigns and content on your target audience.

It’s also important to know how much money you need to invest to ensure those campaigns and content are actually seen by your audience.

Instagram Is Getting Rid of the Swipe Up: What It Means & How to Use the New Link Sticker

If you’ve been on Instagram for a few years now, you’ve likely watched the evolution of influencer marketing unfold.

How to Automate Your Business’s Reporting Workflows

In business, we all love to have insightful reporting dashboards at our fingertips. When done well, they show us where the business is thriving, which areas are struggling, and if we’re on track to reach our goals.

37 Tasks Every Marketer Should Automate

As a marketer, you’re busy. And, even though you probably already know that automating tasks and workflows can free up a lot of time, it takes a lot of focus to set up, right?

5 Ways iPaaS Tools Can Increase Employee Satisfaction

Look at any business and you will likely see customer care professionals on the frontline. Whether they are in customer service or account management, these people set customers up for success, keep them happy in the long term, and make vital contributions to the business’s sustainability.

9 Things to Do When Your Business Is Generating Fewer Leads

All companies have ups and downs. There are times when new deals are closed daily, new prospects seem to be competing for your attention, and the phone just won’t stop ringing.

How to Build the Strongest Small Marketing Team

Think of a strong marketing team. Are you imagining a huge budget and a team full of qualified marketers? Well, for many businesses, that’s no longer necessarily the case.

How IT Businesses Can Sync Data Between Apps Automatically

How many cloud-based apps do you use with your business? Five? Ten? Fifty? You probably use more apps than you realize.

The most important apps in your stack probably include:

Marketing for Startups: A Three-Step Guide to Creating Your Strategy

Marketing for your new startup is exciting. You’ve put time and effort into creating your product or service, and now you need to make sure your market is as hyped about it as you are.

Everything You Need to Know About Contact Management

You probably have thousands upon thousands of contacts in your database. With all those contacts to keep track of, you need all the help you can get when it comes to managing your vast contact network.