What Consumers Think About the Metaverse & What Brands Need to Know [New Data]

The term “metaverse” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them.

20+ Fun and Engaging Instagram Story Ideas for 2022

Are you struggling with what to post on Instagram? In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained.

How To Be a Good Interviewer

Having a good conversation with a candidate helps you understand who they are, their skill set, and what they’d bring to your team.

Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]

These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.

How 5 Brands Are Using Emerging Technology for Marketing in 2022

Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But how exactly are brands leveraging it? We’ll cover that and more in this article.

3 Challenges Brands Face with Podcast Marketing & How to Navigate Them

According to our 2022 Marketing Trends Survey report, 34% of marketers plan to stop leveraging podcasts or other audio content in 2022.

14 Best Corporate Social Responsibility Examples in 2024 [+Trends]

I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes.

Audio is Popular Among Gen Z: Are Audio Chats Worth It for Marketers?

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and “explore different sides of their personalities.” Though Spotify didn’t clarify what it meant by audio content, such as podcasts or audio chats, it’s no secret that audio chatrooms have become increasingly popular over the years.

The Future of Social Media [Research]: What Marketers Need to Know in 2025

Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements.

Quiet Quitting vs. Setting Healthy Boundaries: Where’s The Line?

In the summer of 2022, we first started hearing buzz around a new term: “Quiet quitting“.