A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past.
The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friend‘s recommendation. And if you’re one of the lucky ones, they may even seek out your brand’s landing page looking for more.
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.”
Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have.
Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have.
I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of my favorite things.
I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of my favorite things.
Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and even the makers of Chicago’s most beloved tirefire-flavored liquor.
I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter’s morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid, I kid.
Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy.
