With the technological developments of the Fourth Industrial Revolution impacting how we all live, work, and relate to one another, a rapid pace of change is happening across all businesses.
As a small business or startup, you’ve got a lot on your to-do list: increasing awareness of your brand, converting leads into customers, and supporting customers post-sale. And, of course, there’s all the admin behind the scenes.
Despite huge investments in data, you might be surprised to learn that most executives don’t trust their company’s data. It might be that they’re skeptical of the data they’re using, or simply don’t know how to interpret the information at hand.
In fact, Havard Business Review reported that 90% of business leaders believe data literacy is crucial for company success. However, only 25% of employees feel confident when working with their organization’s data.
Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines.
If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession plan for the next generation of business leaders. I’ve personally worked at companies that took succession planning seriously, and those that didn’t, and the difference was stark.
SEO. While this is a strategy we’ve been aware of for a while, did you know that 89% of marketers say SEO is successful?
And since more than 50 percent of all website traffic comes from organic search and 93 percent of online experiences begin with a search engine, it’s not surprising.
SEO. While this is a strategy we’ve been aware of for a while, did you know that 89% of marketers say SEO is successful?
And since more than 50 percent of all website traffic comes from organic search and 93 percent of online experiences begin with a search engine, it’s not surprising.
As your business scales, your marketing team will grow and evolve too.
Love learning about business and how some of today’s most successful entrepreneurs and companies are operating? Business podcasts serve as a great way to stay informed (and inspired) on the happenings.
It’s been several months since Apple’s iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, “How are advertisers handling the mobile tracking changes?”
Earlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. Have any new strategies evolved? What have advertisers been doing to reach their target audiences?
