Have you ever visited a website, looked at a product, left the site, but then seen an ad for that exact same product you were looking for on Google? I come across ads like this multiple times per week.
Looking to grow your marketing team? As you embark on the hiring process, don’t neglect the importance of providing clear, well-written job descriptions for your team’s open roles.
When I start a TV show, I immediately try to identify each archetype.
When searching for a soul mate, you look for someone that’s smart, funny, caring, but above all — consistent. Because if you’re going to invest your life in a person, you want someone you can trust, right?
Back in business school, consumer behavior was my favorite marketing class. I loved learning about the psychology of marketing and what makes people spend the way they do. It’s no wonder I still love B2C marketing today.
In 2022, 51% of B2C marketers plan to increase their marketing budget.
If I could go out to dinner with any brand, I think I’d have to choose Trader Joe’s.
If I could go out to dinner with any brand, I think I’d have to choose Trader Joe’s.
Since 86% of consumers rely on the internet to find local businesses, having a website is a no-brainer regardless of your business type.
First impressions are everything, especially when it comes to web design. A landing page is a great way to get visitors to interact with your site by engaging with your calls-to-action, making a purchase, contacting you, or sharing your content.
