When it comes to owning a business, time is your most valuable resource — but, time is finite, and are a lot of tasks competing for your attention. You need to make sure the right products are listed on your website, that you’re fulfilling orders and payments 24/7, and that you’re processing and dispatching packages efficiently… all while staying on top of marketing campaigns, user reviews, and customer service.
And, as you scale, your ecommerce processes get even more demanding.
Working from home can sound like a dream for many people. You get to enjoy more time in your house, you cut out the commute, and you get to see much more of your family.
But the flip side has some not-so-dreamy realities, especially for parents having to balance work and childcare: a difficulty to focus; having to juggle work with looking after children and, in some cases, homeschooling them; blurry lines between work time and personal time, and kids lobbying for your undivided attention when you need to GSD.
A customer walks up to your store. What’s the first thing you do?
Ask them what they need? Show them a few choices that are trending? Let them check the store out before reaching out to them?
There’s more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks.
While there will always be fires to put out and short-term issues to tend to at any company, it’s essential to take a step back and focus on the bigger picture. This means looking to your business operations and creating a strategy that primes your B2B organization for success.
Wouldn’t it be nice if customer data management were easy? Are you longing for a world where your contact’s email, conversion date, and who on your team spoke with them last are readily accessible?
Email newsletters are a powerhouse in marketing for solopreneurs and major corporations alike.
Both types of businesses have to work hard crafting and sending newsletters that work for their audience and their brand.
Cloud-based business applications offer brilliant, flexible, and affordable solutions for small and medium-sized businesses. They have their own structure, business model, benefits, and challenges, including contact management.
We asked David Anderson, LionDesk Founder and CEO, about the impact of these platforms on the growth of SMBs and the importance of keeping different tools aligned. This is what he told us.
Which apps are you using to power your marketing operations?
Most teams collect and use data in their CRM as well as several marketing apps, such as an email marketing tool and automation software.
Big data for small business may sound like an oxymoron, but big data is just as necessary for small businesses as it is for large corporations. By leveraging big data for your small business, you can discover meaningful insights that put you a step ahead of the competition.
