From the moment someone applies for a job, to the moment they send their resignation letter to leave the company, they’ll experience plenty of connections and moments that determine their employee experience.
As a manager, your ability to inform your teams about the successful high-impact behaviors they exhibit or skills that need further development is a critical practice in determining your business’ overall ability to reach its goals and find success.
Today, your Instagram profile is like a mini-version of your website.
AI writing tools have come a long way since spellcheck.
Reaching the right customers with your Google Ads campaigns is critical to increase conversions. While it’s possible that scattershot advertisements could catch the interest of Internet users, it’s far more likely that this general ad approach will result in a disconnect between dollars spent and sales made.
January 18th, 2025, was a dark day for many in the United States.
TikTok was banned, sending brands and users into turmoil — and then it resurrected about 12 hours later. The social media saga spanned years, starting in 2020, and held the attention of global audiences, only to be more smoke than fire (at least for now). And that’s just one example of how fast social media moves.
Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand.
No matter the industry your organization operates in and the products and services you provide, your business needs to be constantly improving to keep up with a competitive marketplace and evolving consumer needs.
I consider myself to be a good editor, but I only got to where I am today by practicing my editorial skills.
In June 2021, over 440,000 businesses were launched, making it a record high since the start of the pandemic in March 2020.
