In June 2021, over 440,000 businesses were launched, making it a record high since the start of the pandemic in March 2020.
If you watched the 2022 Super Bowl, you might have been one of the millions of people who scanned the QR code featured in the ad from cryptocurrency platform Coinbase.
When scanning the code, you were sent to a page that offered you $15 just for downloading and signing up for Coinbase.
The 1-minute Coinbase ad slot, which showed the QR code floating around the screen and inching closer to lining up with the corner of the screen perfectly, was so successful that the Coinbase app and website completely crashed.
Here’s a look at what HubSpot blogger Pamela Bump saw just seconds after the commercial finished.
Coinbase honored its $15 signup promise by emailing scanners who were impacted by the crash the next morning. And, ultimately, the company ran into — what we call — “a good problem to have” due to what we can assume was millions of signups.
But, you don’t have to spend millions on a Super Bowl ad to launch a success QR campaign that drives leads.
If you’re like me and waste far too much time on Instagram, you’re well acquainted with the phrase “link in bio.” So why does seemingly everyone use a linktr.ee URL, and what is Linktree exactly?