As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate.
In a lot of ways, technology has made it easier to reach potential customers. Automated email marketing allows you to speak to an entire database of contacts with just the touch of a button. And while email has proven to be significantly more efficient at converting customers than social media, your potential customers’ inboxes are getting fuller every day.
Whenever I share a screenshot of a friend’s funny text on social media, someone always points out the huge number of unread text messages I have.
It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP).
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To ensure your website has delightful UX for your visitors as well as one that meets Google’s standards for ranking, you’ll want to focus on Core Web Vitals.
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy.
In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week.
We actually had some fans that would watch our videos and dare us to do something on a weekly basis.
Maybe you’ve been refreshing the Careers page at your dream company for months.
If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson:
The law of supply and demand states that a low supply and high demand for a product will typically increase its price.
Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it’s fair to say that we all want to build our businesses’ customer bases. It’s how we thrive. So it’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience and thus making more money.
