90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be.
90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be.
I saw a pretty compelling statistic recently: Before the pandemic, just 8% of companies offered flexible work policies. After the fact, nearly two thirds (62%) have implemented some level of flex work.
Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing strategy. With almost half of Gen Z and millennials watching short-form video to discover new products, video is essential to increasing visibility and getting brand recognition.
Almost 5 billion videos are watched on Youtube every single day, and with that much traffic, it’s no wonder why marketers are extending their strategies to include YouTube ads.