How to Start an Ecommerce Business in 2022 [Steps + Must-Follow Tips]

In June 2021, over 440,000 businesses were launched, making it a record high since the start of the pandemic in March 2020.

What is User Story Mapping? Steps, Examples + Best Tools Available

Picture this: You’re a product owner and your team has a backlog of features to implement.

Interview Preparation Checklist: 18 Tips to Get the Job

You’ve submitted your resume, talked to a recruiter, and set up a date for the first interview with a great company. But in the days leading up to the big interview, you’re feeling anxious, jittery, and downright scared.

What are Google Discovery Ads? Examples + a Campaign Tutorial

With every campaign comes specific goals advertisers want to achieve. For some, it’s brand awareness. For others, it’s increased website traffic.

90+ Instagram Bio Ideas to Help You Write an Impactful Bio

When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. Their bio gives me a peek into the brand, what they stand for, and even the special offers they have.

Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don’t engage with your posts, they won’t engage with your business. And a sure way to boost engagement is by fostering a tight-knit social media community.

How to be a Good Leader [Research + Expert Tips]

Good leadership is vital for the long-term success of your organization.

Developing Leadership Skills: How to Become an Effective Leader [+ Expert Tips]

It’s very easy to spot good leadership when it happens.

12 Unique Ways to Generate Leads With QR Codes

If you watched the 2022 Super Bowl, you might have been one of the millions of people who scanned the QR code featured in the ad from cryptocurrency platform Coinbase. 

When scanning the code, you were sent to a page that offered you $15 just for downloading and signing up for Coinbase.

The 1-minute Coinbase ad slot, which showed the QR code floating around the screen and inching closer to lining up with the corner of the screen perfectly, was so successful that the Coinbase app and website completely crashed.

Here’s a look at what HubSpot blogger Pamela Bump saw just seconds after the commercial finished.

Coinbase honored its $15 signup promise by emailing scanners who were impacted by the crash the next morning. And, ultimately, the company ran into — what we call — “a good problem to have” due to what we can assume was millions of signups.

But, you don’t have to spend millions on a Super Bowl ad to launch a success QR campaign that drives leads. 

What Is Linktree + 8 Steps to Set It Up

If you’re like me and waste far too much time on Instagram, you’re well acquainted with the phrase “link in bio.” So why does seemingly everyone use a linktr.ee URL, and what is Linktree exactly?