You’ve submitted your resume, talked to a recruiter, and set up a date for the first interview with a great company. But in the days leading up to the big interview, you’re feeling anxious, jittery, and downright scared.
With every campaign comes specific goals advertisers want to achieve. For some, it’s brand awareness. For others, it’s increased website traffic.
When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. Their bio gives me a peek into the brand, what they stand for, and even the special offers they have.
The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don’t engage with your posts, they won’t engage with your business. And a sure way to boost engagement is by fostering a tight-knit social media community.
Good leadership is vital for the long-term success of your organization.
![Developing Leadership Skills: How to Become an Effective Leader [+ Expert Tips]](https://blog.hubspot.com/hubfs/developing%20leadership%20skills.jpg)
It’s very easy to spot good leadership when it happens.
If you watched the 2022 Super Bowl, you might have been one of the millions of people who scanned the QR code featured in the ad from cryptocurrency platform Coinbase.
When scanning the code, you were sent to a page that offered you $15 just for downloading and signing up for Coinbase.
The 1-minute Coinbase ad slot, which showed the QR code floating around the screen and inching closer to lining up with the corner of the screen perfectly, was so successful that the Coinbase app and website completely crashed.
Here’s a look at what HubSpot blogger Pamela Bump saw just seconds after the commercial finished.
Coinbase honored its $15 signup promise by emailing scanners who were impacted by the crash the next morning. And, ultimately, the company ran into — what we call — “a good problem to have” due to what we can assume was millions of signups.
But, you don’t have to spend millions on a Super Bowl ad to launch a success QR campaign that drives leads.
If you’re like me and waste far too much time on Instagram, you’re well acquainted with the phrase “link in bio.” So why does seemingly everyone use a linktr.ee URL, and what is Linktree exactly?
Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At best, it’s jarring; at worst, it renders the logo unrecognizable.
Contrary to widespread practice, marketing analytics expands beyond email marketing and can be applied to practically every other inbound marketing tactic — social media, blogging, landing pages, lead generation, and lead nurturing.
