Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At best, it’s jarring; at worst, it renders the logo unrecognizable.
Contrary to widespread practice, marketing analytics expands beyond email marketing and can be applied to practically every other inbound marketing tactic — social media, blogging, landing pages, lead generation, and lead nurturing.
According to a 2021 HubSpot Blog Research survey, 19% of marketers believe finding the right candidate for a role will be more difficult in 2022. For nearly half of marketers surveyed, finding candidates with the right skill set is the biggest challenge.
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Most companies have goals related to growth. I’m not sure of many companies that want to make less money or reach fewer people over time.
Before hiring the right person for the job, you need to decide how you’ll pay them. Two of the most common ways to pay employees is with a salary or an hourly wage.
You might think that you have mastered the art of SEO already, but international SEO is a completely different ball game. You’ll need to master this skill if you plan to turn your business from a domestic powerhouse to a global player.
I’ll never forget the first time dining at a restaurant after my pandemic-induced hibernation. Before I could ask for a menu, the waitress nodded towards a piece of paper with a barcode on it. “Open your phone camera and scan it. The menu should pop up.”
“Lead nurturing is like gardening,” says Banish Angural, founder of Banish Media. “It’s about time, relevance, and a favorable environment to expect the growth from the seeds you have sown.”
According to a Pew Research Center survey, 85% of Americans say they go online on a daily basis, with 31% reporting that they go online “almost constantly.”
A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources.
