It’s rare that a smaller brand can go up against a big company like Amazon and win. But that’s what Square did when Amazon launched an almost identical card reader for a fraction of Square’s price.
It’s rare that a smaller brand can go up against a big company like Amazon and win. But that’s what Square did when Amazon launched an almost identical card reader for a fraction of Square’s price.
Influential leaders are a pillar of any organization.
After being diagnosed with an autoimmune disease, Johnny Boufarhat was no longer able to leave the house—let alone go to in-person events—and was looking for a better way to connect with others. In 2019, Boufarhat founded Hopin to bring meaningful connections to virtual and hybrid experiences.
![Everything You Need to Know About Behavioral Segmentation [+ Examples]](https://blog.hubspot.com/hubfs/GettyImages-1416048929.jpg)
Do you ever ask yourself why you act the way you do? Like why you venture out during a snowstorm to get an iced coffee?
Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
You’ve launched your business and, with it, your website. Now you want to start driving more traffic to your site and build your brand salience.
You didn’t think we’d launch a podcast network without a new HubSpot show, did you?
Chances are you’ve landed on a 404 error page before. Whether you’ve arrived on a 404 error page because of a simple typo or because you were seeking a page that no longer exists, most people find being unable to find what they’re looking for to be a frustrating experience. A major part of running a successful website is staying alert for errors like broken pages or slow performance. However, sometimes there are problems you just can’t avoid, and 404 errors are among them. The good news? With a little ingenuity, you can transform your 404 error page into a marketing asset.
Running a successful website means staying alert for errors like broken pages or slow performance. However, sometimes there are problems that you just can’t avoid, and 404 errors are one of them.
