13 Social Media Strategies & Resources for Black-Owned Businesses

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

What Is an Enterprise Data Model? [+ Examples]

Enterprise data modeling is nothing new. This tactic has been around for years, but it is still relevant to modern businesses today.

What Is an Enterprise Data Model? [+ Examples]

Enterprise data modeling is nothing new. This tactic has been around for years, but it is still relevant to modern businesses today.

What is Lead to Account Matching, and Why It Matters

As an organization gets larger, it becomes more and more difficult for different departments, and different employees within the same department, to communicate. Unfortunately, this can lead to a “left hand doesn’t know what the right hand is doing” scenario.

Everything You Need to Know About Segmentation Bases 

Market segmentation is a powerful process because it separates your audience into groups so you can effectively target them based on traits such as the challenges they’re facing and/or how they’ll respond to certain marketing efforts.

How RevOps and the ‘Rhythm of the Business’ Drive Alignment at HubSpot

Educator and computer pioneer Alan Kay once said, “The best way to predict the future is to invent it.”

What Does Good Privacy Look Like for Your Organization?

Disclaimer: This blog post is not legal advice for your company to use in complying with data privacy laws like GDPR. Instead, it provides background information to help you better understand data privacy best practices. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.

In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.

GDPR instilled a catalyst of real change in 2018 — resulting in a permanent change of the data privacy landscape.

What Does Good Privacy Look Like for Your Organization?

Disclaimer: This blog post is not legal advice for your company to use in complying with data privacy laws like GDPR. Instead, it provides background information to help you better understand data privacy best practices. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.

In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.

GDPR instilled a catalyst of real change in 2018 — resulting in a permanent change of the data privacy landscape.

What is CRM Data Maintenance and How It Affects B2B Marketing

The quality of your CRM data impacts your entire organization, bottom to top.

Did Companies See Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out

This summer — as countries reopened — people who’d been stuck inside were finally breathing a cautious sigh of relief. At the same time, some company leaders were doing the opposite.