Most marketers know that Facebook is more than just another social media platform. It’s an essential business tool for companies of every size and industry.
With a daily active user base of over 1.8 billion (98.3% or 1.73 billion of which are on mobile alone), you know Facebook can help you reach new audiences you may otherwise have been unable to get.
Did you know that people retain 65% of the information they see, but only 10% of the information they hear?
Also, people follow directions 323% better with a combination of text and illustration than instructions without illustrations.
That’s why, as a marketer, it’s important to display information in a combination of visual and text, in an easy-to-consume way.
Serving as snackable — and often laughable — bits of visual content, GIFs help us accurately convey our thoughts and feelings when we’re limited to virtual communication.
The trouble is, finding the perfect GIF by hunting through Google Image Search or that desktop folder of your favorites can take way more time than it’s worth.
Ah, Clubhouse versus podcasts — an age-old debate.