7 Problem Solving Skills Marketing Managers Need & How to Improve Them

Think back to a time you had to solve a problem but didn’t have all of the right information. What did you do? Situations like this pop up all the time at work and put your problem solving skills to the test.

What Are Remarketing Lists for Search Ads (RLSA)?

Have you ever visited a website, looked at a product, left the site, but then seen an ad for that exact same product you were looking for on Google? I come across ads like this multiple times per week.

17 marketing job descriptions for hiring managers to attract ideal candidates

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential.

3 Tips to Create a Brand Archetype for Your Business [+ 4 Examples]

When I start a TV show, I immediately try to identify each archetype.

15 Businesses to Admire for Stellar Branding Consistency

When searching for a soul mate, you look for someone that’s smart, funny, caring, but above all — consistent. Because if you’re going to invest your life in a person, you want someone you can trust, right?

What is B2C Marketing? [+ New Data & Trends to Captivate Audiences in 2025]

Back in business school, consumer behavior was my favorite marketing class. I loved learning about the psychology of marketing and what makes people spend the way they do. It’s no wonder I still love B2C marketing today.

The Top 5 B2C Marketing Trends of 2022 [New Data]

In 2022, 51% of B2C marketers plan to increase their marketing budget.

What is a Brand Personality, According to Marketers Who’ve Developed Them

If  I could go out to dinner with any brand, I think I’d have to choose Trader Joe’s.

What is a Brand Personality, According to Marketers Who’ve Developed Them

If  I could go out to dinner with any brand, I think I’d have to choose Trader Joe’s.

16 Top Website Mistakes to Avoid in 2021 [+ 16 Easy Fixes]

Since 86% of consumers rely on the internet to find local businesses, having a website is a no-brainer regardless of your business type.