What Is a Revenue Model?

Deciding how you’ll generate revenue is one of the most challenging decisions for a business to make, aside from coming up with what you’ll actually sell.

Quality Score: Why It Matters and 6 Steps to Improve It

Running an ad campaign is no small feat. From narrowing down your target audience to designing your landing page, there are many pieces to the puzzle.

Why Every Company Needs an Operating Model [+ Steps to Build One]

If you are running a business, odds are, you’ve already figured out your business model.

27 Marketing Podcasts That Inspire HubSpot’s Content Team

Podcasting is here to stay. According to Insider Intelligence, there are over 117 million podcast listeners in the U.S. alone, a 10% increase from last year, and that figure is expected to rise.

The Sustainability Mandate: How Sustainable Marketing Drives Customer Loyalty & Other Proven Benefits

Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection.

9 Best Youtube Ads of 2021 and 2020

Back in 2007, a research firm estimated that the average person saw up to 5,000 ads a day.

Social Commerce: What It Is & How to Use It in 2023

Recently, I set an iPhone time limit on my social media use to “45 minutes.”

9 Ways to Make Your Business Data More Reliable

Your business data is the lifeblood that runs through your organization. It powers automated workflows, gives customer service reps the full story every time the phone rings, and informs decision-making.

9 Ways to Make Your Business Data More Reliable

Your business data is the lifeblood that runs through your organization. It powers automated workflows, gives customer service reps the full story every time the phone rings, and informs decision-making.

14 Ways to Automate Your Ecommerce Business

When it comes to owning a business, time is your most valuable resource — but, time is finite, and are a lot of tasks competing for your attention. You need to make sure the right products are listed on your website, that you’re fulfilling orders and payments 24/7, and that you’re processing and dispatching packages efficiently… all while staying on top of marketing campaigns, user reviews, and customer service.

And, as you scale, your ecommerce processes get even more demanding.