To be candid, I have a love-hate relationship with social media.
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As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.
When a user is on Google and searches for “athletic shoes,” companies like Nike and Skechers probably want their ads to continuously show up for those users online because they’re currently in the market for a product they sell.
But how could they do that when the user isn’t searching for them and perhaps doesn’t even know that their company sells athletic shoes?
When a user is on Google and searches for “athletic shoes,” companies like Nike and Skechers probably want their ads to continuously show up for those users online because they’re currently in the market for a product they sell.
But how could they do that when the user isn’t searching for them and perhaps doesn’t even know that their company sells athletic shoes?
When you think of online shopping destinations, Twitter may not be the first place that comes to mind. However, with ecommerce sales continuing to rise due in part to the COVID-19 pandemic, social platforms want in on the action.
When you think of online shopping destinations, Twitter may not be the first place that comes to mind. However, with ecommerce sales continuing to rise due in part to the COVID-19 pandemic, social platforms want in on the action.
“Your company is one viral moment away from a potential shutdown.”
“Your company is one viral moment away from a potential shutdown.”
If you’re working in digital marketing for a business with an online presence (which, let’s be real, is most businesses these days), there’s a good chance that you live in dread of the infamous “Google algorithm update.”
If you’re working in digital marketing for a business with an online presence (which, let’s be real, is most businesses these days), there’s a good chance that you live in dread of the infamous “Google algorithm update.”
