How HubSpot Helps Users Prepare for Google’s Core Web Vitals

It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP).

→ Download Now: SEO Starter Pack [Free Kit]

To ensure your website has delightful UX for your visitors as well as one that meets Google’s standards for ranking, you’ll want to focus on Core Web Vitals.

5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

What is Brand Salience? [+How Do You Measure It?]

While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy.

8 Best Video Hosting Sites for Businesses in 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week.

We actually had some fans that would watch our videos and dare us to do something on a weekly basis.

How to Write the Perfect Email to Apply for an Unlisted Role [Infographic]

Maybe you’ve been refreshing the Careers page at your dream company for months.

The Scarcity Principle: How 7 Brands Created High Demand

If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson:

The law of supply and demand states that a low supply and high demand for a product will typically increase its price.

10 Ways to Reach Customers Who Don’t Know They Need You

Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it’s fair to say that we all want to build our businesses’ customer bases. It’s how we thrive. So it’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience and thus making more money.

5 Steps to Build an Enterprise Data Strategy, Straight From an Expert

Data can be a scary word.

What Does it Mean to Use Concatenate in Excel [+ Why It Matters]

Copy and paste shortcuts are handy until you have hundreds of data points to manually combine and reformat.

How to Calculate Standard Deviation in Excel, and Why It Matters for Marketers

If you’ve ever taken a statistics class, the words ‘standard deviation’ might intimidate you. This complex formula provides insightful information for datasets that averages alone cannot reveal, and thankfully, Excel makes calculating this statistic easier than putting pencil to paper.