![Ultimate Guide to Hero Images [Best Practices + Examples]](https://blog.hubspot.com/hubfs/hero-images.jpg)
Whether or not you realize it, you judge every website by its visual appeal. And it only takes about 0.05 seconds to form an opinion. That means the hero image (the first photo, graphic, or video people see) has to be eye-catching enough to keep people scrolling the site.
For the last year and a half, many of us have gotten used to doing everything — including shopping — from home.
Whoever said “All publicity is good publicity” lied.
The only truth in it is that bad publicity can bring attention to your brand and expand your reach.
While it can be difficult to define the traits of a good employee, it’s easy to describe the perks.
Creating connections with potential customers is essential when it comes to driving interest and boosting sales. Making these connections can sometimes be difficult, though, as it’s one thing to want to create them and another to figure out how to establish them.
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don’t spend the majority of your workday whipping up spreadsheets.
Imagine this: You’ve done everything you can to optimize your website.
There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary nor effective for your SEO efforts.
Although there’s much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed.
