Bad Press Releases: 14 Rookie Mistakes to Avoid

Press releases remain a critical link in the communications chain. According to Cision’s 2021 Global State of the Media Report, 78% of journalists say they prefer press releases and news announcements to other content types.

Job Simulations: What They Are and Why Recruiters Need Them

Recruiting or hiring the right talent is essential to the growth of any business.

However, it’s not always easy to find the right person. Most times, it feels like trying to find a needle in a haystack-like heap of CVs, with each new one looking better than the last.

Leadership vs. Management: Key Differences You Should Know

We often hear the terms “leaders” and “managers” used interchangeably. However, there are key differences in how each operates.

5 Skills You Should Leave Leadership Training With

​​Are you an experienced leader looking to brush up on your skills? Or maybe you’re brand new in this space and want to gain the tools to help you succeed.

Will Brands Boost Investment in Experiential Marketing in 2022? [New Data]

Experiential marketing involves inviting your audience to interact with your brand in a real-world situation.

Will Brands Boost Investment in Experiential Marketing in 2022? [New Data]

Experiential marketing involves inviting your audience to interact with your brand in a real-world situation.

5 Best Answers to “Why Do You Want to Work Here?” [+ Why They Work]

“Why do you want to work here?”

5 Best Answers to “Why Do You Want to Work Here?” [+ Why They Work]

“Why do you want to work here?”

Website Copywriting: 11 Expert Tips to Increase Conversions

A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting. If you fall in the 63% and want to improve your website copywriting skills, we’re here to help.

11 Website Copywriting Tips to Increase Conversions in 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help.