6 Social Media Algorithms Marketers Need to Know About in 2023

Even though social media algorithms are constantly changing, they aren’t out to hide your content from the masses. 

How to Embed a Facebook Feed On Your Website [Quick Tutorial]

Facebook is an undeniably powerful channel for marketing purposes. In fact, 91% of B2B and 96% of B2C marketers currently use it for advertising and marketing.

How 7 Brands Use Facebook Stories for Business

Whenever a new feature comes out on social media, I am usually a late adopter.

Why P2P Marketing Is a Good Alternative to Influencer Marketing

To understand what peer-to-peer (P2P) marketing is, let’s start with an example.

Recently, I was looking for a new face moisturizer. Of course, I could’ve trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the “best, most effective” options available.

7 Tips for Designing a Social Media Page That Stands Out

At least once a month, I discover a new brand and take a quick peek at their profile. Within a few seconds, I decide if I’ll hit that “follow” button or exit the page.

25 Tools & Resources for Conducting Market Research

Conducting market research pulls details together to help you choose new products or services to launch. They also help identify your audiences and best marketing strategies so you are ready to act without the guesswork.

A Marketer’s Short & Sweet Guide on Diversification

To consider the potential payoff of product diversification, let’s start with an example.

Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]

Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore.

The Definition of SEO in 100 Words or Less [FAQs]

Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right?

Not yet.

How to Verify Your Facebook Page in 5 Steps [+ Why You Should]

The other day, I searched for “Taylor Swift” on Facebook.