What is a Brand Champion? How to Leverage Them for Your Business

There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in, especially as a business owner.

Download Now: Free Brand Building Guide

Clubhouse vs. Twitter Spaces (+ How Other Audio Platforms Match Up)

When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature.

How to Remove Duplicates in Excel (5 Steps With Pictures)

Duplicate data is costly, it skews reports and leads to wasted marketing resources. Here’s how to remove duplicates in Excel spreadsheets:

Ultimate Guide to Hero Images [Best Practices + Examples]

Whether or not you realize it, you judge every website by its visual appeal. And it only takes about 0.05 seconds to form an opinion. That means the hero image (the first photo, graphic, or video people see) has to be eye-catching enough to keep people scrolling the site.

Where Will People Shop When Businesses Fully Reopen? [New Data]

For the last year and a half, many of us have gotten used to doing everything — including shopping — from home.

5 Ways to Build a Positive Brand Association [+ Examples]

Whoever said “All publicity is good publicity” lied.

The only truth in it is that bad publicity can bring attention to your brand and expand your reach.

7 Secrets to Being a Good (Even Great) Employee

While it can be difficult to define the traits of a good employee, it’s easy to describe the perks.

What Is SEO Copywriting?

Creating connections with potential customers is essential when it comes to driving interest and boosting sales. Making these connections can sometimes be difficult, though, as it’s one thing to want to create them and another to figure out how to establish them.

11 Effective Marketing Strategies and Tips for Black-Owned Businesses

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

12 Critical Elements Every Website Homepage Must Have [Infographic]