Over the past year, marketers got a crash course in remote work.
Even though LinkedIn has been around since 2003, the platform didn’t allow the use of clickable hashtags until 2016.
Images account for about 40% of all search results, according to MozCast. So if you’re looking to reach new audiences organically, you’ll need to optimize your image SEO.
With more than 2 billion active users — or nearly one-third of the global internet audience — YouTube has become a vital platform used within most video marketing strategies.
Whether you’re part of an internal marketing team or an agency developing an advertising pitch, it’s imperative to nail your advertising proposal to gain stakeholder clarity and secure their buy-in.
If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure.
One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising.
The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides.
We know that growing a business can feel like a constant juggling act: from driving sales and managing a team, to prioritizing product roadmaps and keeping customers happy. Founders are often forced to step away from building their business and consider the numbers behind their day-to-day operations, in order to fundraise, which can be a serious distraction.
When Instagram Reels first launched, many users treated it like TikTok 2.0. They posted their videos on TikTok first, then reuploaded that same content to Reels. Now, Instagram is saying, “Hey, stop that.“
Gen Z has the fastest-growing buying power of any generation — but it’s still one of the most misunderstood and challenging age groups to market to.
