YouTube, launched in 2005, the second most visited website in the world. It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily.
So, you’ve designed a lead generation strategy and it’s working. Your website visitors are coming to your website, filling out your forms, and boom, you’ve got leads. Now what?
That’s the question I ask myself after re-watching all nine seasons of The Office for the 19th time. But it’s also the question we, as marketers, have to answer when consumers have passed that first threshold.