Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down.
Webinar titles are a lot like blog post titles – they have to catch your eye, yet provide enough context to make you click.
Titles can’t be too short or too long. And because webinars are meant to inform or educate viewers, it’s best to let people know what they’ll get from handing over an hour of their time.
Few industries escaped 2020 unchanged, and digital media was no different.
Rebranding can be daunting, but it can improve your brand recognition and help you gain a larger following — and we’ve seen it done right by some of the biggest names out there.
If you’re a marketer, you’ve undoubtedly asked yourself, “How can I track clicks on a link in Google Analytics?”
Tracking clicks can help you understand where your audience is going from one page to another. It’ll also let you know what links they’re interested in, what CTAs they’re clicking, and more.
![How to Use the Rule of Thirds in Web Design [Quick Tip]](https://blog.hubspot.com/hubfs/bull%20in%20meadow%20rule%20of%20thirds%20example.jpg)
To understand the “rule of thirds” as it relates to web design, let’s start with an example.
Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in creating an ecommerce customer journey map.
For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most — you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads want to convert.
Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze.
For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel.
