In our 2021 Executive Marketing Leadership Survey, 20% of marketing leaders described company blogs as one of their “most important channels” for hitting goals.
Although none of us really like to admit it, let’s be honest: first impressions matter. So if you’re trying to build a remarkable social media presence, you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. It’s no secret that people will judge a book by its cover. And if that’s the case, wouldn’t you want to make sure the first impression of your brand page is one that captures visitors’ attention, making them inclined to stick around and learn more about you?
An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.
An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.
As a marketer, I’ve learned firsthand that developing a marketing budget is a critical component of any marketing strategy. Unfortunately, figuring out exactly how much your team should spend can be no small challenge.
At HubSpot, customer experience comes first. Always.
Whether it’s with a single client, a large internal team, or external stakeholders, hosting successful, engaging meetings is an art form.
As a marketer, you know how important it is to have a marketing strategy — but have you thought about the impact your marketing message can make in it?
Over the past year, marketers got a crash course in remote work.
Even though LinkedIn has been around since 2003, the platform didn’t allow the use of clickable hashtags until 2016.
