Facebook Analytics is Going Away: Should Marketers Really Worry?

As marketers, we crave data.

The Best Social Media Channels for Marketing in 2022, According to Company & Consumer Data

Every day there’s something new on social media.

6 Steps to Build a Single Customer View & Improve Customer Experience

Ever see those cool 360-degree cameras on red carpets at award shows?

The 4 Most Important Pages on Your Website (& How to Optimize Them)

When you’re knee-deep into the design of your website, it’s hard to admit this fact: Some of the pages on your website are more important than others.

The Beginner’s Guide to Brand Pillars

Marketing and branding have been around for centuries. But brand pillars are a newer idea.

What Netflix Bingeing Taught Me About Digital Experience

Next time you open Netflix, I want you to try something.

The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]

COVID-19 presented more challenges than one for businesses, and the pandemic took an even more tremendous toll on minority business owners.

Why People Visit YouTube & How to Engage Them [New Data]

YouTube is the second largest website globally with over 2 billion global users.

The best social media platforms for video content in 2025 [consumer data]

Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, and I bet you’ll run into a short-form video as you scroll through your feed.

How to Use the Goal Seek Excel Function (With Pictures)

Goal-seeking helps you calculate backwards from an end goal. It’s a powerful way to understand how you should best allocate resources. If you use Excel to evaluate data, here’s how to plan ahead with the Goal Seek Excel function.