January 18th, 2025, was a dark day for many in the United States.
TikTok was banned, sending brands and users into turmoil — and then it resurrected about 12 hours later. The social media saga spanned years, starting in 2020, and held the attention of global audiences, only to be more smoke than fire (at least for now). And that’s just one example of how fast social media moves.
Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand.
No matter the industry your organization operates in and the products and services you provide, your business needs to be constantly improving to keep up with a competitive marketplace and evolving consumer needs.
I consider myself to be a good editor, but I only got to where I am today by practicing my editorial skills.
In June 2021, over 440,000 businesses were launched, making it a record high since the start of the pandemic in March 2020.
In June 2021, over 440,000 businesses were launched, making it a record high since the start of the pandemic in March 2020.
Picture this: You’re a product owner and your team has a backlog of features to implement.
You’ve submitted your resume, talked to a recruiter, and set up a date for the first interview with a great company. But in the days leading up to the big interview, you’re feeling anxious, jittery, and downright scared.
With every campaign comes specific goals advertisers want to achieve. For some, it’s brand awareness. For others, it’s increased website traffic.
When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. Their bio gives me a peek into the brand, what they stand for, and even the special offers they have.
