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One of my favorite episodes of “The Office” is called Launch Party. During this episode, Dunder Mifflin hosts a corporate party, plus several satellite parties when its website launches. Hilarity ensues.
But during your corporate event, you probably don’t want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign.
Did you know that the cost of acquiring consumer attention has increased dramatically (seven- to nine-fold) in the past two decades?
It might not be surprising to hear, but overall our collective attention span has been narrowing.
You might be wondering, “What does this mean for marketers?”
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Good news: on the internet, your business can connect with hundreds of millions of potential customers.
When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few).
As a marketer, you definitely have a lot of work to do (and not enough time to get it done). You might also feel occasionally struck by writer’s block when it comes to creating fresh, unique content.
Whether or not you enjoy public speaking, I’d bet you don’t like hopping on stage without preparing for a speech or keynote address.
The battle for customer attention has never been so fierce.
If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there’s plenty of SEO training that can help you get started.
But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience?
Segmentation is not a new concept for marketers. We use segmentation to send personalized emails, create buyer-specific pricing models, and understand the behaviors of our most loyal customers.
Did you know that 78.4% of contest shares are done on Facebook? And that on average, 34% of new fans are acquired through a contest?
Additionally, Facebook has over 2.7 billion monthly active users as of the second quarter of 2020.
As a marketer, those stats are hard to ignore. Social media contests and giveaways are an excellent way to engage fans and acquire followers.
