How great would it be if you had a panel of successful entrepreneurs and business leaders you could turn to whenever you needed help getting unstuck, or needed a daily dose of inspiration?
Remember when you’d go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the exact item we wanted. Ah, the good ol’ days.
If you’re reading this article, it’s likely because you’re considering running digital ads.
Even though social media algorithms are constantly changing, they aren’t out to hide your content from the masses.
![How to Embed a Facebook Feed On Your Website [Quick Tutorial]](https://blog.hubspot.com/hubfs/embed%20facebook%20feed%20on%20website.jpg)
Facebook is an undeniably powerful channel for marketing purposes. In fact, 91% of B2B and 96% of B2C marketers currently use it for advertising and marketing.
Whenever a new feature comes out on social media, I am usually a late adopter.
To understand what peer-to-peer (P2P) marketing is, let’s start with an example.
Recently, I was looking for a new face moisturizer. Of course, I could’ve trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the “best, most effective” options available.
At least once a month, I discover a new brand and take a quick peek at their profile. Within a few seconds, I decide if I’ll hit that “follow” button or exit the page.
Conducting market research pulls details together to help you choose new products or services to launch. They also help identify your audiences and best marketing strategies so you are ready to act without the guesswork.
To consider the potential payoff of product diversification, let’s start with an example.
