Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore.
Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right?
Not yet.
![How to Verify Your Facebook Page in 5 Steps [+ Why You Should]](https://blog.hubspot.com/hubfs/verify%20your%20facebook%20page.jpg)
The other day, I searched for “Taylor Swift” on Facebook.
Have you ever heard the age-old classic story of a company that got its start from a back-of-the-napkin idea? Or about the start-ups that started in someone’s garage?
While all those stories are, of course, inspirational, a huge element that they leave out is that every business started because someone felt the project justified spending time and money on it.
Just like Joey from “Friends,” we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback.
Without feedback, we would never be able to improve. And even though it’s hard, feedback is a great way to measure success.
These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don’t have a page garners the same reaction from users as searching for a business on Google and seeing they don’t have a website: They just don’t look legitimate.
Comparative advertising is a marketing tactic which helps to drive brand awareness by comparing their product or service to a competitor.
When executed correctly, comparative ads can successfully convince consumers to do business with one brand over another. But, this strategy requires care and attention, especially as companies may find themselves in the middle of a lawsuit.
I was a lazy natural for most of my life. I had natural hair but I never took care of it in the way I should have.
Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness.
One of my favorite things to do on my personal website is to dig into web analytics.
