Ask any marketer who’s responsible for copywriting about their writing process, and you’ll quickly find out that there’s no specific process to follow.
![The 5 Best Ebook Formats for Marketers [Free Templates]](https://f.hubspotusercontent00.net/hubfs/53/lead%20generation-4.jpg)
Some argue that in the world of marketing, ebooks are dead. Others say they are not. But the fact is that ebooks — when written, designed, and marketed properly — can generate thousands upon thousands of contact submissions for your business.
Whether you’re just getting started with ebook creation as a marketing tool, or you’re reconsidering the role of ebooks in your existing content strategy, you’re likely asking yourself an important question: What is the best ebook format for the ebooks in my marketing library?
It’s important to note that this question can be answered in two different ways:
You may just be getting started with ebook creation as a marketing tool or reconsidering the role of ebooks in your existing content strategy.
You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music, parties, and deals this time of year, I’m excited about — holiday marketing.
As a marketer, I’d like to believe all my marketing efforts are high-impact.
Stores and websites aren’t a mishmash of products with no discernible organization for a reason. People want a sense of direction and a positive customer experience, even when they are “just browsing.” They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats.
It’s Friday afternoon, and your team is jonesing for Happy Hour.
When I’m looking for a business that will have what I need, whether it’s food or office supplies, I use Google Maps. I know that the search results will give me enough information to pick the best option, like reviews, ratings, photos, and location information.
People want a sense of direction when they’re shopping. They want to see their choices grouped together — whether they’re looking for spoons, granola, or winter coats. Brands make this happen with the product category.
After months of working on a marketing campaign, nothing’s worse than realizing you aren’t seeing the results you expected.
