If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson:
The law of supply and demand states that a low supply and high demand for a product will typically increase its price.
Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it’s fair to say that we all want to build our businesses’ customer bases. It’s how we thrive. So it’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience and thus making more money.
If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. Honestly, I’m surprised that number isn’t higher.