If you want to grow your business, great search engine optimization (SEO) is a must: Recent survey data found that 53 percent of all trackable website traffic originated from organic search, which means that if you want to get noticed, you need to show up at the top of search rankings.
Content. Links. RankBrain.
These are the top-ranking factors Google considers when it comes to showing results on the search engine result page (SERP).