How to Use the Rule of Thirds in Web Design [Quick Tip]

To understand the “rule of thirds” as it relates to web design, let’s start with an example.

Ecommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]

Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in creating an ecommerce customer journey map.

What Is Last Click Attribution and How to Use It

For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most — you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads want to convert.

How Apple’s iOS 14.5 Release Could Impact Advertisers

Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze.

The True Impact of Social Analytics on B2B Funnels

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel.

How to Create a Content Style Guide [+Free Guide & Examples]

If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks and em dashes. At least, I’ve done my fair share of debates with colleagues over language preferences.

Outsourcing a Design Project? Here’s How to Write a Design Brief

During my career, I have freelanced on and off. The biggest lesson I’ve learned in working with clients was the importance of setting expectations from the very beginning.

Top Presentation Design Trends of 2021, According to Creative Experts

In early 2020, the world as we knew it was flipped upside down. Businesses were forced to pivot in the face of the pandemic, and as a result many companies adopted a remote work culture.

How to Create a Pie Chart in Excel in 60 Seconds or Less

At the beginning of 2021, I was tasked with an assignment: Create a pie chart showcasing which types of content performed best on the Marketing Blog in 2020.

Arise RevOps, the New Orchestrators of Customer Experience

I care about customers. Whether they’re your customers, my customers, or my customers’ customers, I want every one of them to have a good experience every time they pick up the phone to call a business, open a marketing email, or visit a website.