As a marketer, I’d like to believe all my marketing efforts are high-impact.
Stores and websites aren’t a mishmash of products with no discernible organization for a reason. People want a sense of direction and a positive customer experience, even when they are “just browsing.” They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats.
It’s Friday afternoon, and your team is jonesing for Happy Hour.
When I’m looking for a business that will have what I need, whether it’s food or office supplies, I use Google Maps. I know that the search results will give me enough information to pick the best option, like reviews, ratings, photos, and location information.
People want a sense of direction when they’re shopping. They want to see their choices grouped together — whether they’re looking for spoons, granola, or winter coats. Brands make this happen with the product category.
After months of working on a marketing campaign, nothing’s worse than realizing you aren’t seeing the results you expected.
This morning, as usual, I started my day by checking my emails.
After months of working on a marketing campaign, nothing’s worse than realizing you aren’t seeing the results you expected.
When it comes to generating traffic and brand awareness, digital advertising is the way to go. It’s surpassing traditional advertising, and Google is a huge reason why. As one of the biggest digital advertising platforms, Google is responsible for 37.2% of total U.S. digital ad spending alone.
In the beginning of 2019, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make dads late for work. It was a protest against Gillette’s latest advertisement, one that confronts toxic masculinity.
