To understand what peer-to-peer (P2P) marketing is, let’s start with an example.
Recently, I was looking for a new face moisturizer. Of course, I could’ve trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the “best, most effective” options available.
At least once a month, I discover a new brand and take a quick peek at their profile. Within a few seconds, I decide if I’ll hit that “follow” button or exit the page.
Conducting market research pulls details together to help you choose new products or services to launch. They also help identify your audiences and best marketing strategies so you are ready to act without the guesswork.
To consider the potential payoff of product diversification, let’s start with an example.
Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore.
Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right?
Not yet.
![How to Verify Your Facebook Page in 5 Steps [+ Why You Should]](https://blog.hubspot.com/hubfs/verify%20your%20facebook%20page.jpg)
The other day, I searched for “Taylor Swift” on Facebook.
Have you ever heard the age-old classic story of a company that got its start from a back-of-the-napkin idea? Or about the start-ups that started in someone’s garage?
While all those stories are, of course, inspirational, a huge element that they leave out is that every business started because someone felt the project justified spending time and money on it.
Just like Joey from “Friends,” we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback.
Without feedback, we would never be able to improve. And even though it’s hard, feedback is a great way to measure success.
These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don’t have a page garners the same reaction from users as searching for a business on Google and seeing they don’t have a website: They just don’t look legitimate.
