Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game.

Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game.

Holistic Marketing Works — Here’s How You Can Apply It to Your Campaigns [+ Expert Tips]

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine.

Holistic Marketing Works — Here’s How You Can Apply It to Your Campaigns [+ Expert Tips]

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine.

What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional.

What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional.

AI Target Audience: What I Learned [+ Tools to Try]

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI.

AI Target Audience: What I Learned [+ Tools to Try]

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI.

3 Missteps with AI Image Generation and How You Should Be Using Them

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways.

3 Missteps with AI Image Generation and How You Should Be Using Them

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways.