Comparative advertising is a marketing tactic which helps to drive brand awareness by comparing their product or service to a competitor.
When executed correctly, comparative ads can successfully convince consumers to do business with one brand over another. But, this strategy requires care and attention, especially as companies may find themselves in the middle of a lawsuit.
I was a lazy natural for most of my life. I had natural hair but I never took care of it in the way I should have.
Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness.
One of my favorite things to do on my personal website is to dig into web analytics.
The question “what is a KPI?” comes up at many meetings. If you want to scale your company, you might be wondering about KPIs and how they can help your business grow.
Our 2023 Marketing Trends Report shows that 29% of marketers use a website or blog to attract and convert leads.
In our 2021 Executive Marketing Leadership Survey, 20% of marketing leaders described company blogs as one of their “most important channels” for hitting goals.
Although none of us really like to admit it, let’s be honest: first impressions matter. So if you’re trying to build a remarkable social media presence, you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. It’s no secret that people will judge a book by its cover. And if that’s the case, wouldn’t you want to make sure the first impression of your brand page is one that captures visitors’ attention, making them inclined to stick around and learn more about you?
An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.
An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.
