5 New Marketing Trends To Watch in 2025 [Backed by Data & a Dash of Expert Wisdom]

I don’t know about you, but the fact that we’re a quarter into this century is blowing this marketer’s mind — especially since new marketing trends emerge with every flip of the calendar page.

6 Ways to Use Icons in Your Infographics [+ Where to Find Free Icons]

Whether it’s an explainer on solar panels or the farm-to-cup process of making your favorite coffee, infographics compress a world of information into one simple, digestible format.

How to Make a Timeline Graphic in Google Docs, Word, Excel, Google Sheets, and PowerPoint

Infographics are a great way to capture user attention and communicate key concepts. Why? Because they combine relevant information with graphic impact to increase retention and engagement.

What is the 7×7 Rule in PowerPoint?

Despite its reputation for dry content delivery across virtual and in-person meetings alike, PowerPoint remains the go-to choice for many professionals, even as other options emerge that offer greater usability and flexibility outside of the Microsoft ecosystem.

What is Technographic Data? (And Why It Matters)

Digital transformation is more than just a buzzword — as noted by Forbes, 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one.

How to Password Protect a WordPress Page

Despite ongoing efforts to replace password protection with more robust and reliable security solutions — such as two-factor authentication or location-based access approval — recent research notes that “password authentication is still ubiquitous although alternatives have been developed to overcome its shortcomings”.

Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]

The other day, I was on a run and listening to my trusty Spotify playlist. Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones.

The 13 Best Free Graphic Design Software for Marketers and Beginners

When it comes to website success, what you see is what you get. If the budget is tight or non-existent, free graphic design software can make a real impact on how you present yourself in digital spaces.

The Five Types of Utility in Marketing

How do prospective consumers spend their money? What matters to them when they make decisions about how much to spend, where to spend it, and which company earns their business?

How to Create an Engaging 5-Minute Presentation

A 5-minute speech can feel both incredibly short and infinitely long.

While this short format encourages audiences to pay more attention, presenters often struggle to fit everything into five minutes even as they navigate nervousness that seems to stretch out each second.