Logo Color Schemes: 25 Examples + Tips From HubSpot’s Brand Team

Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness.

Web Analytics 101: The Beginner’s Guide That I Live By

One of my favorite things to do on my personal website is to dig into web analytics.

What is a KPI? How To Choose the Best KPIs for Your Business

The question “what is a KPI?” comes up at many meetings. If you want to scale your company, you might be wondering about KPIs and how they can help your business grow.

Do Blog Posts Actually Lead to Purchases? [New Data]

Our 2023 Marketing Trends Report shows that 29% of marketers use a website or blog to attract and convert leads.

Do Blog Posts Actually Lead to Purchases [New Data]

In our 2021 Executive Marketing Leadership Survey, 20% of marketing leaders described company blogs as one of their “most important channels” for hitting goals.

16 Examples of Twitter Brand Page Backgrounds to Inspire You (Clone)

Although none of us really like to admit it, let’s be honest: first impressions matter. So if you’re trying to build a remarkable social media presence, you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. It’s no secret that people will judge a book by its cover. And if that’s the case, wouldn’t you want to make sure the first impression of your brand page is one that captures visitors’ attention, making them inclined to stick around and learn more about you?

7 Effective Ways to Promote an Event on Facebook

 An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.

7 Effective Ways to Promote an Event on Facebook

 An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.

Marketing Budget: How Much Should Your Team Spend in 2025? [By Industry]

As a marketer, I’ve learned firsthand that developing a marketing budget is a critical component of any marketing strategy. Unfortunately, figuring out exactly how much your team should spend can be no small challenge.

How Primary Colors Help HubSpot Build a CRM That Customers Love

At HubSpot, customer experience comes first. Always.