How HubSpot Content Strategists Improve SEO

If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there’s plenty of SEO training that can help you get started.

But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience?

8 Simple Ways to Segment Your Social Media Audience

Segmentation is not a new concept for marketers. We use segmentation to send personalized emails, create buyer-specific pricing models, and understand the behaviors of our most loyal customers.

How to Run a Facebook Giveaway: A 6-Step Guide

Did you know that 78.4% of contest shares are done on Facebook? And that on average, 34% of new fans are acquired through a contest?

Additionally, Facebook has over 2.7 billion monthly active users as of the second quarter of 2020.

As a marketer, those stats are hard to ignore. Social media contests and giveaways are an excellent way to engage fans and acquire followers.

How to Run a Facebook Giveaway: A 6-Step Guide

Did you know that 78.4% of contest shares are done on Facebook? And that on average, 34% of new fans are acquired through a contest?

Additionally, Facebook has over 2.7 billion monthly active users as of the second quarter of 2020.

As a marketer, those stats are hard to ignore. Social media contests and giveaways are an excellent way to engage fans and acquire followers.

Everything You Need to Know About Green Marketing [Examples & Expert Tips]

Did you know that 49% of global respondents say they’re inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices?

The Future of Advertising [Expert Predictions & Data]

In a world of banner blindness, I’m sure you’re concerned about the future of advertising. If you’re in marketing, I’ll bet it’s one of your bigger concerns.

But it’s a new dawn and it’s a new day. And as technology and advertising continue to evolve, so will your strategies.

How to Sell Out Your Next Event [+Tips From INBOUND Marketers]

Ticket sales tip #1: Get John Legend to speak at your event. 

Just kidding.

Or not.

How to Analyze Facebook Data to Understand Your Audience

With over 2.7 billion monthly active users and 1.82 billion daily users, Facebook is the largest social network in the world. What began as a way for college students to network has become an essential marketing tool for more than 90 million small businesses.

All of those users generate a lot of data.

Vimeo’s 4 Tips for Generating Leads from Video

As a marketer, you’re often tasked with accomplishing two main goals: making beautiful content that builds your brand recognition and tells your story … and generating qualified leads that will help you grow your business.

The Ultimate Guide to LinkedIn Groups

You know LinkedIn — the professional, polished, responsible sibling of the social media sphere. Considering the social network has 722 million+ members, you almost certainly already have a profile.