The 8 Best Social Media Analytics Tools for Marketers in 2020

These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won’t be able to grow your audience, reach, and presence if you don’t understand the data behind it all.

What Is the 10/20/30 Rule of PowerPoint?

Despite how many PowerPoint presentations I’ve given in my life, I’ve always struggled with understanding the best practices for creating them. I know they need to look nice, but figuring out how to make them aesthetically pleasing and informative is tough. 

What Is the 10/20/30 Rule of PowerPoint?

Despite how many PowerPoint presentations I’ve given in my life, I’ve always struggled with understanding the best practices for creating them. I know they need to look nice, but figuring out how to make them aesthetically pleasing and informative is tough. 

The Ultimate Guide to Marketing Interview Questions From HubSpot’s CMO

Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets.

In this post, I’ll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I’m looking for.

23 Blog Format Examples That Drive ROI (+ Expert-Backed Takeaways & Tips)

As a blog writer, I see good and bad blog format examples every day.

Total Addressable Market (TAM): What It Is & How You Can Calculate It

In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which most email service providers, like Constant Contact or MailChimp, can’t do.

The Ultimate Guide to Landing Pages

As you browse and maneuver around the internet, you visit landing pages all the time.

A landing page can be the designated page you’re taken to when you click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website.

Regardless of how you “land” on a landing page, its purpose is to encourage you to convert to a lead or customer. For that reason, landing pages are uniquely powerful components of a business’s digital marketing strategy.

15 Amazing Blogging Insights Your Analytics Can Tell You

A blog is a critical component of your inbound marketing strategy — it’s the vehicle for driving traffic, generating leads, and establishing authority and trust… All in the early or middle stages of the buyer’s journey.

But how do you know if it’s working?

15 Amazing Blogging Insights Your Analytics Can Tell You

A blog is a critical component of your inbound marketing strategy — it’s the vehicle for driving traffic, generating leads, and establishing authority and trust… All in the early or middle stages of the buyer’s journey.

But how do you know if it’s working?

Spam Trigger Words: How to Keep Your Emails Out of the Spam Folder in 2024

I‘ve been running HubSpot’s Marketing Daily emails for about as long as I’ve been with the company (a slight nudge for you to subscribe), so I know a thing or two about getting your marketing emails to the right inbox.