The Presenter’s Guide to Nailing Your Next PowerPoint

Have a presentation coming up that involves PowerPoint slides? Creating the content and design for a new presentation can be a daunting task.

Between outlining, deciding on a design, filling it out, and finalizing the details, it’s not uncommon for a few questions to pop up.

Whiteboarding: What It Is & How to Use It In Your Meetings

Do you remember those old school projectors they used to have in school? Whenever the projector was pulled out in class, I knew I was going to have fun. Teachers would allow us to go up and write on the projector, and it just felt more collaborative.

20 Ways To Get More Views on YouTube

YouTube, launched in 2005, the second most visited website in the world. It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily.

What is a Media Kit — and How to Make One That Wows [+Examples]

A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie.

Lead Conversion: Everything You Need to Know [+ Expert Tips]

So, you’ve designed a lead generation strategy and it’s working. Your website visitors are coming to your website, filling out your forms, and boom, you’ve got leads. Now what?

That’s the question I ask myself after re-watching all nine seasons of The Office for the 19th time. But it’s also the question we, as marketers, have to answer when consumers have passed that first threshold.

How to Create a Communication Strategy [+ Free Templates]

There are certain characteristics that should be at the core of any successful business. For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and advocacy.

7 Types of Corporate Events [+ Virtual Event Ideas]

One of my favorite episodes of “The Office” is called Launch Party. During this episode, Dunder Mifflin hosts a corporate party, plus several satellite parties when its website launches. Hilarity ensues.

But during your corporate event, you probably don’t want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign.

What’s Attention Marketing, & Should You Use It?

Did you know that the cost of acquiring consumer attention has increased dramatically (seven- to nine-fold) in the past two decades?

It might not be surprising to hear, but overall our collective attention span has been narrowing.

You might be wondering, “What does this mean for marketers?”

How Micromarketing Can Take Your Strategy to the Next Level [+ Examples]

Good news: on the internet, your business can connect with hundreds of millions of potential customers.

How HubSpot’s Blog Team Comes Up With High-Performing Post Ideas

When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few).