YouTube, launched in 2005, the second most visited website in the world. It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily.
So, you’ve designed a lead generation strategy and it’s working. Your website visitors are coming to your website, filling out your forms, and boom, you’ve got leads. Now what?
That’s the question I ask myself after re-watching all nine seasons of The Office for the 19th time. But it’s also the question we, as marketers, have to answer when consumers have passed that first threshold.
One of my favorite episodes of “The Office” is called Launch Party. During this episode, Dunder Mifflin hosts a corporate party, plus several satellite parties when its website launches. Hilarity ensues.
But during your corporate event, you probably don’t want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign.
Did you know that the cost of acquiring consumer attention has increased dramatically (seven- to nine-fold) in the past two decades?
It might not be surprising to hear, but overall our collective attention span has been narrowing.
You might be wondering, “What does this mean for marketers?”