Twitter’s Testing Social Commerce: What Marketers Need to Know

When you think of online shopping destinations, Twitter may not be the first place that comes to mind. However, with ecommerce sales continuing to rise due in part to the COVID-19 pandemic, social platforms want in on the action.

Twitter’s Testing Social Commerce: What Marketers Need to Know

When you think of online shopping destinations, Twitter may not be the first place that comes to mind. However, with ecommerce sales continuing to rise due in part to the COVID-19 pandemic, social platforms want in on the action.

Marketing vs. Operations: The Battle for a Small Business’ Attention

“Your company is one viral moment away from a potential shutdown.”

Marketing vs. Operations: The Battle for a Small Business’ Attention

“Your company is one viral moment away from a potential shutdown.”

You Might Be Wasting Your Time Fighting the Algorithm Updates. Here’s What to Focus on, Instead.

If you’re working in digital marketing for a business with an online presence (which, let’s be real, is most businesses these days), there’s a good chance that you live in dread of the infamous “Google algorithm update.”

You Might Be Wasting Your Time Fighting the Algorithm Updates. Here’s What to Focus on, Instead.

If you’re working in digital marketing for a business with an online presence (which, let’s be real, is most businesses these days), there’s a good chance that you live in dread of the infamous “Google algorithm update.”

How to add HTML embed codes to your website [quick tip]

As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via your website? Embedding enables you to do exactly that. I’ll often use this tactic for video content as a way to repurpose it and increase its reach.

How Glow Recipe Pivoted From a Curation Site to a Beauty Product Brand

Did you know the current U.S. cosmetics market is worth over $95 billion? 

How Glow Recipe Pivoted From a Curation Site to a Beauty Product Brand

Did you know the current U.S. cosmetics market is worth over $95 billion? 

6 Steps to Reduce Your Bounce Rate [+ Platform-Specific Tips]

Your website’s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking anywhere else on your website – in other words, single-page visitors.