To understand what the term “trading up” means, let’s start with a scenario.
As a marketer, I’d like to believe all my marketing efforts are high-impact.
Everyone wants to be #1 … especially when it comes to marketing.
Do you know how you have siblings, cousins, aunts, and uncles? Well, brands kind of do too — only their fellow brands probably don’t get way too aggressive about the conspiracy theories they believe in while everyone’s just trying to enjoy Thanksgiving dinner like somebody’s Uncle Gary does every year.
When I go to bed every night, I have to set about five alarms for the morning.
I’m just the type of person that needs a lot of reminders to wake up on time.
In a similar vein, marketers use reminder advertising to stay top-of-mind with potential customers.
Four-night trip to New Orleans, flight and hotel included, for $499? Awesome! Buy now!
What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice.
Emails. Social media posts. PPC campaigns. Wait — another email. Don’t miss that new lead that just downloaded your online course!
With a potential advertising reach of 1.9 billion users, Facebook is undeniably one of the most powerful platforms to market your products or services.
In 2020, brands are leveraging virtual events more than ever.
