If you’ve been a marketing professional for years now, learning about the four P’s of marketing might seem like a throwback to you.
However, for those of us who work in the industry but didn’t study marketing in college, it’s entirely possible you haven’t heard of the marketing mix.
If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in marketing for over a decade now, and some things never change.
By September of 2019, nearly 60% of Australia’s population was on YouTube.
With over 1 billion active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.
I once heard a new business owner define their target market as … wait for it … “everyone”.
*cringe*
Collecting high-quality leads is a challenging task that marketers face. Even once you’ve created a fantastic, high-converting landing page, you’re not done.
As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?”
One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature.
When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better than their generic counterparts.
It’s been over six months since COVID-19 was declared a global pandemic. As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. Digital transformation is accelerating. Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. Buyers are more in control than they’ve ever been, and companies delivering a great digital customer experience are winning.
