I like to think of marketing and sales as the leads in a buddy cop movie.
If there’s one thing that Instagram understood with the creation of Instagram Reels it’s that it’s not just content that’s king — it’s video content. With TikTok surpassing 1 billion global downloads within 18 months of its launch, the app’s endless feed of short, entertaining video clips quickly became an internet sensation.
![5 Brand Partnership Fails [+Co-Marketing Mistakes to Avoid]](https://blog.hubspot.com/hubfs/brand-partnership-fails.jpg)
When you were in school, did you ever work on a group project?
If so, you probably remember that some went well, and others weren’t as synergistic.
The same thing is true with brand partnerships.
Sometimes co-marketing works because each brand pulls in a new audience and the two are able to learn from one another.
It’s no secret that data can be very powerful — when you can actually understand what it’s telling you, that is.
Social media is an extremely valuable tool for promoting your marketing content.
When it comes to technical SEO, it can be difficult to understand how it all works. But it’s important to gain as much knowledge as we can to optimize our websites and reach larger audiences. One tool that plays a large role in search engine optimization is none other than the web crawler.
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase.
As a marketer, we typically ask ourselves the following question at least a dozen times a day: “Would our prospects and customers like this?”
Instagram is an undeniably powerful tool for businesses.
Sales and marketing teams are both responsible for the growth and revenue side of the business — and yet, many of them still tend to operate like two opposing teams.
