How to Increase Your Instagram Engagement Rate in 2022

With the potential to increase your brand awareness and build a reputable brand being so high on Instagram, understanding how to use it is essential.

What You Need to Know About Commercial Use

As marketers, we’re often tasked with designing, producing, and creating a variety of content to use across social channels, blog posts, and email.

What is Real-Time Marketing? (In 300 Words or Less)

While it might seem like people use delayed media (like streaming services or podcasts) more often, real-time media hasn’t come to a halt.

Real-time marketing is still a great way to get in front of and convert your audience.

10+ Reasons Why Overworking is Bad for Your Health (and Your Career)

Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and in the know — both at work and at home — it also means we never really clock out.

What is Trading Up, and Why It Matters for Marketers

To understand what the term “trading up” means, let’s start with a scenario.

How to Maximize Your Marketing Efforts with These High-Impact Techniques

As a marketer, I’d like to believe all my marketing efforts are high-impact.

3 High-Impact Marketing Strategies You’re Probably Overlooking

Everyone wants to be #1 … especially when it comes to marketing.

What’s Sprite to Coca Cola? An Exploration of Brand Portfolios

Do you know how you have siblings, cousins, aunts, and uncles? Well, brands kind of do too — only their fellow brands probably don’t get way too aggressive about the conspiracy theories they believe in while everyone’s just trying to enjoy Thanksgiving dinner like somebody’s Uncle Gary does every year.

The Beginner’s Guide to Reminder Advertising

When I go to bed every night, I have to set about five alarms for the morning.

I’m just the type of person that needs a lot of reminders to wake up on time.

In a similar vein, marketers use reminder advertising to stay top-of-mind with potential customers.

How to Create an Ecommerce Checkout Experience Shoppers Don’t Hate

Four-night trip to New Orleans, flight and hotel included, for $499? Awesome! Buy now!