How to A/B Test Your Pinterest Ads: A Step-by-Step Guide

Pinterest is ideal for sharing visual content and discovering new ideas. Personally, I’m a huge fan of the platform and use it as a source of inspiration — I make Pinterest boards related to my interests (travel, style, etc.). 

How to Understand Market Penetration and Create a Strategy With STP Marketing

Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.).

The question is: What do these highly-successful companies do to ensure they put themselves in a position for strong and consistent growth?

15 Effective Ways to Cut Costs in Business

When I first moved out of my parent’s house, my spending was out of control. I bought take-out regularly, new clothes often, and fun products frequently.

However, I quickly realized that I was spending too much money on unnecessary things.

The New Rules of Marketing [2020 Edition]

Marketing your business is both an art and a science — and the industry is rapidly evolving as the audience you’re trying to reach is changing.

How to Use Pinterest to Promote Your Business or Blog [Free Templates]

When I was getting married, one of the main tools that helped me plan was Pinterest. In fact, that’s usually the number one place I go to when I’m planning a party.

However, Pinterest isn’t just used for event planning. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales.

How Facebook Ads Have Evolved [+What This Means for Marketers]

According to a recent study from Statista, Facebook has an estimated 2.7 billion monthly active users worldwide, including roughly two-thirds of the US population. There’s no social media platform more prominent or ubiquitous. No other online destination offers you more potential exposure to prospects.

Discover Your Writing Genius: 8 Tips for Doing Your Best Work in 2020

As marketers, it can be difficult to continue to produce high-quality content when we don’t feel creative or inspired.

Product Classification: What It Is & Its Impact on Marketing Efforts

Product classification is key to uncovering the reasons behind your consumers’ buying behaviors.

What Is Product Classification, and Why It Matters for Your Marketing Efforts

The other day, I roamed the aisles of CVS and picked up the same Crest toothpaste I’ve been buying for years.

Which Format Is Right for Your Next Blog Post?

Choices are hard.

And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re blogging about.