Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy.
In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week.
We actually had some fans that would watch our videos and dare us to do something on a weekly basis.
Maybe you’ve been refreshing the Careers page at your dream company for months.
If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson:
The law of supply and demand states that a low supply and high demand for a product will typically increase its price.
Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it’s fair to say that we all want to build our businesses’ customer bases. It’s how we thrive. So it’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience and thus making more money.
Data can be a scary word.
Copy and paste shortcuts are handy until you have hundreds of data points to manually combine and reformat.
If you’ve ever taken a statistics class, the words ‘standard deviation’ might intimidate you. This complex formula provides insightful information for datasets that averages alone cannot reveal, and thankfully, Excel makes calculating this statistic easier than putting pencil to paper.
As a marketer, you’ve probably wondered which Instagram video format would perform the best for your audience.
