Keywords are king when it comes to engaging users and increasing your search engine ranking.
Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like the internet is celebrating a holiday almost every day.
Odds are, you don’t celebrate all of these social media holidays. Think about it. When was the last time you saw an obscure holiday or observance day trending and thought to yourself “Yup, I’m celebrating that”?
Ask any marketer who’s responsible for copywriting about their writing process, and you’ll quickly find out that there’s no specific process to follow.
Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting templates to guide them.
Ask any marketer who’s responsible for copywriting about their writing process, and you’ll quickly find out that there’s no specific process to follow.
![The 5 Best Ebook Formats for Marketers [Free Templates]](https://f.hubspotusercontent00.net/hubfs/53/lead%20generation-4.jpg)
Some argue that in the world of marketing, ebooks are dead. Others say they are not. But the fact is that ebooks — when written, designed, and marketed properly — can generate thousands upon thousands of contact submissions for your business.
Whether you’re just getting started with ebook creation as a marketing tool, or you’re reconsidering the role of ebooks in your existing content strategy, you’re likely asking yourself an important question: What is the best ebook format for the ebooks in my marketing library?
It’s important to note that this question can be answered in two different ways:
You may just be getting started with ebook creation as a marketing tool or reconsidering the role of ebooks in your existing content strategy.
You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music, parties, and deals this time of year, I’m excited about — holiday marketing.
As a marketer, I’d like to believe all my marketing efforts are high-impact.
Stores and websites aren’t a mishmash of products with no discernible organization for a reason. People want a sense of direction and a positive customer experience, even when they are “just browsing.” They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats.
