This post is written by Kerry Shearer, “The Livestream Expert”. Kerry is a conference speaker, workshop presenter, online course creator and smartphone video trainer based in Sacramento, California.
During the last few years, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has over 500 million people watching Facebook videos every day.
Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) — it’s also because more marketers are shifting their budgets from TV to mobile video.
With apps continuing to grow as a vital staple of everyday life, marketers continue to ask, “Do I need to have an app for my business?”
With apps continuing to grow as a vital staple of everyday life, marketers continue to ask, “Do I need to have an app for my business?”
I like to think of marketing and sales as the leads in a buddy cop movie.
If there’s one thing that Instagram understood with the creation of Instagram Reels it’s that it’s not just content that’s king — it’s video content. With TikTok surpassing 1 billion global downloads within 18 months of its launch, the app’s endless feed of short, entertaining video clips quickly became an internet sensation.
![5 Brand Partnership Fails [+Co-Marketing Mistakes to Avoid]](https://blog.hubspot.com/hubfs/brand-partnership-fails.jpg)
When you were in school, did you ever work on a group project?
If so, you probably remember that some went well, and others weren’t as synergistic.
The same thing is true with brand partnerships.
Sometimes co-marketing works because each brand pulls in a new audience and the two are able to learn from one another.
It’s no secret that data can be very powerful — when you can actually understand what it’s telling you, that is.
Social media is an extremely valuable tool for promoting your marketing content.
When it comes to technical SEO, it can be difficult to understand how it all works. But it’s important to gain as much knowledge as we can to optimize our websites and reach larger audiences. One tool that plays a large role in search engine optimization is none other than the web crawler.
