How Performance Marketing Works [+ 6 Tools You Can Use]

Many companies have employee referral programs where referring someone who gets hired comes with a reward (typically a cash bonus).

Multi-Touch Attribution and Models: A Complete Guide

Today’s buyer’s journey includes a number of interactions across various touchpoints and channels. There’s rarely a conversion of sale that occurs based off a single interaction.

10 YouTube Trends to Leverage in 2022 [Data + Expert Tips]

Keeping up with the latest consumer and content trends on YouTube can be daunting, especially if you’re a marketer trying to find the right trend for your company to leverage. Fortunately, I made a list of 10 YouTube trends marketers should consider for their next campaign. 

6 Content Marketing Skills That’ll Only Get More Important

A few years ago, I got hired as a content marketer at a small web design company.

What Marketing Leaders Are Investing in This Year

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what’s proven to work — which tends to look different from company to company.

Craft your best brand voice: Expert tips, examples, and templates

Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.”

How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)

A/B testing the pricing for your product is a little bit like Goldilocks.

Real-Time Bidding for Programmatic Ads — Here’s How It Works

As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads.

How To Make a YouTube End Screen [+ Templates & Examples]

While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube.

How To Design An Annual Report [+ Template & Examples]

An annual report offers a comprehensive overview of your business’s yearly operations. As the content in these reports is heavy-hitting, it’s essential to present it in a way that helps your audience understand and visualize your successes.