This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase.
As a marketer, we typically ask ourselves the following question at least a dozen times a day: “Would our prospects and customers like this?”
Instagram is an undeniably powerful tool for businesses.
Sales and marketing teams are both responsible for the growth and revenue side of the business — and yet, many of them still tend to operate like two opposing teams.
When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through.
In other words, I had to look for an indicator to see how the cooking process was coming along.
Marketing is fairly similar.
![How to Build a Brand Through Live Streaming [+ Examples]](https://blog.hubspot.com/hubfs/live-streaming-build-brand.jpg)
Nowadays, it’s critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content.
In 2020, with conferences and events going virtual, a number of brands around the world have heavily embraced webinars.
Along with allowing marketers to educate audiences about topics related to their brand, webinars can also offer major lead generation benefits.
But, while a number of successful marketing pros make creating webinars look easy, there’s actually a hefty amount of work that needs to go into planning them in order to see solid engagement.
Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals.
The Facebook-owned app was one of the fastest growing major social networks in 2014, and is now home to more than 1 billion users.
As you’re probably well-familiar at this point, 2020 has brought with it plenty of disruption and change.
It’s no secret that agencies are accustomed to wooing clients during in-person pitches.
