Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever.
Before I buy anything that goes on my face, like skincare or makeup, I pour over the reviews. The only exception is when I’m shopping from a brand I trust. In some cases, I don’t even question a new launch from those businesses — I purchase the new items knowing I’ll be satisfied.
Behind many great teams are great managers.
It’s easy to see marketing as a process specific to attracting and converting prospects — the practice of generating and capitalizing on potential customers’ interest.
But once that potential has successfully been removed from the equation, and the prospect of winning a prospect’s business is no longer prospective, are you supposed to stop marketing to them altogether?
While working remotely offers challenges of low visibility, loneliness, and feeling out of the loop, the ability to work from home also comes with major perks.
Every once in a while, I see a commercial that makes me think, “Well, who did they get to do that?”
Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few SEO best practices, like URL optimization.
Organic search is the most consistent, long-term way to drive traffic to your website — if you can perform well on the SERPs (Search Engine Results Pages). While many SEO factors are out of your control, such as who you’re competing with and what they’re doing, you can still benefit from on-page optimization, which is very much in your control.
One on-page best practice is optimizing your URL slug for each page and post you create. It’s one of those SEO best practices that’s actually stood the test of time, left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas.
In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook.
Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products.
