When I went to college, it was the first time I truly interacted with a bunch of people who were completely different from me.
I grew up in Orange County, an almost infamously undiverse, homogeneous place.
It was during college that I was able to broaden my horizons and I quickly realized how important diversity is to every area of life whether it be education, or even business.
As much as it might be difficult to define what “ethics” is in relation to marketing, it’s easy to define what it isn’t.
Zoom backgrounds have been my lifesaver since I started scheduling remote meetings. With these backgrounds, my video stays on, and I don’t have to worry if my living room is a mess.
When I first learned how to ride a bike, I remember being scared. It was a daunting process because I’d never done it before and was terrified of falling.
I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything can be an intimidating process.
Pinterest is ideal for sharing visual content and discovering new ideas. Personally, I’m a huge fan of the platform and use it as a source of inspiration — I make Pinterest boards related to my interests (travel, style, etc.).
Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.).
The question is: What do these highly-successful companies do to ensure they put themselves in a position for strong and consistent growth?
When I first moved out of my parent’s house, my spending was out of control. I bought take-out regularly, new clothes often, and fun products frequently.
However, I quickly realized that I was spending too much money on unnecessary things.
![The New Rules of Marketing [2020 Edition]](https://blog.hubspot.com/hubfs/rules-marketing.jpg)
Marketing your business is both an art and a science — and the industry is rapidly evolving as the audience you’re trying to reach is changing.
When I was getting married, one of the main tools that helped me plan was Pinterest. In fact, that’s usually the number one place I go to when I’m planning a party.
However, Pinterest isn’t just used for event planning. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales.
![How Facebook Ads Have Evolved [+What This Means for Marketers]](https://blog.hubspot.com/hubfs/FACEBOOK%20HISTORY%20%281%29.jpg)
According to a recent study from Statista, Facebook has an estimated 2.7 billion monthly active users worldwide, including roughly two-thirds of the US population. There’s no social media platform more prominent or ubiquitous. No other online destination offers you more potential exposure to prospects.
