Discover Your Writing Genius: 8 Tips for Doing Your Best Work in 2020

As marketers, it can be difficult to continue to produce high-quality content when we don’t feel creative or inspired.

Product Classification: What It Is & Its Impact on Marketing Efforts

Product classification is key to uncovering the reasons behind your consumers’ buying behaviors.

What Is Product Classification, and Why It Matters for Your Marketing Efforts

The other day, I roamed the aisles of CVS and picked up the same Crest toothpaste I’ve been buying for years.

Which Format Is Right for Your Next Blog Post?

Choices are hard.

And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re blogging about.

Which Format Is Right for Your Next Blog Post?

Choices are hard.

And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re blogging about.

Bringing Universities and HubSpot Clients Together: An Experiment in Applied Learning

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.

At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year.

Is Page One Overrated? The Truth About Organic Search Results

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it

The Top Benefits of Marketing Automation

For some reason, whenever I hear the words “marketing automation,” I think of the “Transformers” movie with Shia LaBeouf and Megan Fox.

It makes me think of the Autobots doing all our marketing — which would be pretty cool.

What’s an Implementation Partner & How Do You Work With One?

In college, I took a class on graphic design. One requirement for the class was to have working knowledge of Adobe. Since most of us in the class had no idea how to use Adobe’s expansive design suite, my school invited an implementation partner to visit and show us the ropes.

Do AR Product Previews Actually Lead to Purchases [New Research]

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them.