Few industries escaped 2020 unchanged, and digital media was no different.
Rebranding can be daunting, but it can improve your brand recognition and help you gain a larger following — and we’ve seen it done right by some of the biggest names out there.
If you’re a marketer, you’ve undoubtedly asked yourself, “How can I track clicks on a link in Google Analytics?”
Tracking clicks can help you understand where your audience is going from one page to another. It’ll also let you know what links they’re interested in, what CTAs they’re clicking, and more.
![How to Use the Rule of Thirds in Web Design [Quick Tip]](https://blog.hubspot.com/hubfs/bull%20in%20meadow%20rule%20of%20thirds%20example.jpg)
To understand the “rule of thirds” as it relates to web design, let’s start with an example.
Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in creating an ecommerce customer journey map.
For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most — you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads want to convert.
Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze.
For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel.
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to getting it right without multiple revisions or rewrites.
During my career, I have freelanced on and off. The biggest lesson I’ve learned in working with clients was the importance of setting expectations from the very beginning.
