Marketing can have an enormous, positive impact on both revenue and brand recognition. Which is why organizations spend so much time, energy, and resources trying to reach their target audience.
What optimization strategies are you using to improve the performance of ads? If you’re like almost half of marketers, your answer probably includes ad placement and targeting.
Visuals have a huge impact in marketing. Not only do they make content more sharable — 40 times as much — but they help us retain information. When details are paired with an image, we remember 55% more of it.
That can be pulled off with infographics — the nifty images that visually break down complex statistics. They’re customizable, sharable, and they’re easier to create than you might think.
They say a picture is worth 1,000 words. In reality, a picture is worth closer to 84.1 words depending on a variety of other factors, but let’s face it, that’s not as catchy.
The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together.
If you’re a marketer, at some point, it’s likely you’re going to be asked the question, “Is it on brand?”
I have a confession: I’m a chronic review reader. I start every purchase with a Google search. I rely on content — both from reviewers and from companies themselves — to make my final decision.
Pivoting from a career in broadcast journalism was a big decision for me.
How often do you find yourself running late to a webinar or missing it entirely? Too often to admit? You’re not alone. On average, 260 people register for a single webinar. However, only about 60% of people actually attend the webinars they register for.
How many times have you seen a term for something you already knew about? This probably happens a lot, right?
How many times have you seen a term for something you already knew about? This probably happens a lot, right?
