If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure.
One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising.
We know that growing a business can feel like a constant juggling act: from driving sales and managing a team, to prioritizing product roadmaps and keeping customers happy. Founders are often forced to step away from building their business and consider the numbers behind their day-to-day operations, in order to fundraise, which can be a serious distraction.
When Instagram Reels first launched, many users treated it like TikTok 2.0. They posted their videos on TikTok first, then reuploaded that same content to Reels. Now, Instagram is saying, “Hey, stop that.“
Did you know that the first video published on YouTube was only 18-seconds long?
Have you ever shopped for something online, compared prices, and read reviews until you knew you were making the right decision?
That’s similar to what businesses do when they need to purchase something as well, except it’s a slightly more formal process.
In the business world, the process includes having vendors or companies submit RFPs (request for proposal) or RFQs (request for quote) so you can compare their products and services.