The Beginner’s Guide to Share of Voice

If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure.

One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising.

I Discovered 9 Experts Tips for Creating a How-To Guide [+ Examples]

The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides.

Why HubSpot is Investing in Pipe

We know that growing a business can feel like a constant juggling act: from driving sales and managing a team, to prioritizing product roadmaps and keeping customers happy. Founders are often forced to step away from building their business and consider the numbers behind their day-to-day operations, in order to fundraise, which can be a serious distraction.

Get Inspired By These Brands’ Instagram Reels

When Instagram Reels first launched, many users treated it like TikTok 2.0. They posted their videos on TikTok first, then reuploaded that same content to Reels. Now, Instagram is saying, “Hey, stop that.

How to Create Content for Gen Z, From a TikTok-Influencer-Approved Marketing Agency

Gen Z has the fastest-growing buying power of any generation — but it’s still one of the most misunderstood and challenging age groups to market to.

Are People Actually Shopping on Social Media? [New Data]

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits.

What is YouTube Shorts & How to Make One [+7 Brand Examples]

Did you know that the first video published on YouTube was only 18-seconds long?

RFQ vs. RFP: What’s the Difference?

Have you ever shopped for something online, compared prices, and read reviews until you knew you were making the right decision?

That’s similar to what businesses do when they need to purchase something as well, except it’s a slightly more formal process.

In the business world, the process includes having vendors or companies submit RFPs (request for proposal) or RFQs (request for quote) so you can compare their products and services.

What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers

As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP).

The Beginner’s Guide to the Competitive Matrix [+ Templates]

I remember first starting my business. At that time, I knew the basics of marketing and a little about sales.