Optimize or Advertise? Comparing Organic vs. Paid Social Media

They say, “The best things in life are free.” Which I never thought was necessarily true. I mean some of the best things are free — love, sunshine, fireflies, and whatnot. But there are a lot of awesome things that cost money — nunchucks, BMX bikes, DVDs of the movie Kung Fu Panda 3.

The Start-to-Finish Guide to Writing a Social Media Proposal

Whether you’re providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal.

Should You Be Blogging For Enterprise Customers? Yes, Here’s Why.

When I sit down to write a blog post, I stick to a routine that has some flexibility.

The way I write changes from time to time, but two things never change: who I’m writing for, and how to deliver the best experience.

Ebooks vs. Whitepapers: Which One Should You Choose?

One of my favorite ways to learn new skills is by reading an ebook or whitepaper.

20 Mobile Email Marketing Stats That’ll Make You Better at Your Job

By 2022, Statista anticipates that more than 333 billion emails will be sent each data.

To give you an idea of how big that number is, if each email were a star, the cluster would be 50% bigger than the Milky Way Galaxy.

I hope I’m not the only one who thinks the statistic above is mind-blowing.

12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [IG]

With some 1.7 billion websites worldwide, it’s fair to say the web of 2020 is a cluttered place.

What is LinkedIn Live? [+How to Leverage It in Your Marketing Strategy]

Every week, I use LinkedIn to talk about current events and connect with other content creators.

And I’m not the only one. In fact, LinkedIn has nearly 700 million active users and has become one of the top social media platforms.

What is Localized Content [+When to Use It]

For businesses to grow in today’s climate, marketers must think about their content and strategies on a global scale.

The internet has opened doors to new markets around the world, and yet, without paying proper attention to these new customers’ preferences and culture, marketers can miss out on significant opportunities.

24 Ways to Spend Your Marketing Budget Next Quarter

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it’s valuable to know which strategies will offer the highest ROI.

Predictive SEO: How HubSpot Saves Traffic We Haven’t Lost Yet

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.

Have you ever tried to bring your clean laundry upstairs by hand, and things keep falling out of the giant blob of clothing you’re carrying? This is a lot like trying to grow organic website traffic.