The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees.
![How to Get Your Facebook Ad Approved [+ 4 Best Ad Practices]](https://blog.hubspot.com/hubfs/man%20following%20best%20practices%20to%20ensure%20his%20facebook%20ad%20is%20approved.jpg)
Facebook ads can generate awareness, bring in leads, and convert prospects … but only you can get them approved.
Many companies have employee referral programs where referring someone who gets hired comes with a reward (typically a cash bonus).
Today’s buyer’s journey includes a number of interactions across various touchpoints and channels. There’s rarely a conversion of sale that occurs based off a single interaction.
![10 YouTube Trends to Leverage in 2022 [Data + Expert Tips]](https://blog.hubspot.com/hubfs/10%20YouTube%20Trends-1.jpg)
Keeping up with the latest consumer and content trends on YouTube can be daunting, especially if you’re a marketer trying to find the right trend for your company to leverage. Fortunately, I made a list of 10 YouTube trends marketers should consider for their next campaign.
A few years ago, I got hired as a content marketer at a small web design company.
In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what’s proven to work — which tends to look different from company to company.
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.”
A/B testing the pricing for your product is a little bit like Goldilocks.
As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads.
