An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.
As a marketer, I’ve learned firsthand that developing a marketing budget is a critical component of any marketing strategy. Unfortunately, figuring out exactly how much your team should spend can be no small challenge.
At HubSpot, customer experience comes first. Always.
Whether it’s with a single client, a large internal team, or external stakeholders, hosting successful, engaging meetings is an art form.
As a marketer, you know how important it is to have a marketing strategy — but have you thought about the impact your marketing message can make in it?
Over the past year, marketers got a crash course in remote work.
Even though LinkedIn has been around since 2003, the platform didn’t allow the use of clickable hashtags until 2016.
Images account for about 40% of all search results, according to MozCast. So if you’re looking to reach new audiences organically, you’ll need to optimize your image SEO.
With more than 2 billion active users — or nearly one-third of the global internet audience — YouTube has become a vital platform used within most video marketing strategies.
Whether you’re part of an internal marketing team or an agency developing an advertising pitch, it’s imperative to nail your advertising proposal to gain stakeholder clarity and secure their buy-in.
