Screenwriting Techniques for Marketers: Defining Your Customer’s Problem

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Personality Content: Strategies for Creating AI-Proof Content

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content.

Personality Content: Strategies for Creating AI-Proof Content

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content.

6 marketing takeaways from Longlegs’ campaign of terror

Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the only clue a typewritten-style note at the bottom: “Printed at the request of LONGLEGS.”

6 marketing takeaways from Longlegs’ campaign of terror

Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the only clue a typewritten-style note at the bottom: “Printed at the request of LONGLEGS.”

Getting B2B Ecommerce Right — Here’s What I Learned From Experts

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027.

Getting B2B Ecommerce Right — Here’s What I Learned From Experts

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027.

AI Agents Will Kill Marketing As We Know It — Here’s What the Future Actually Looks Like

Picture this: consumers no longer see ads, compare software options, or visit websites to research products. Instead, AI agents handle it all — silently evaluating options, filtering choices, and making purchases on their behalf.

Are AI Agents Worth It? HubSpot’s CMO and VP Weigh In

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents.

AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on.