In 2008, the Great Recession was all over the news. At 14, I didn’t exactly know what that meant. However, I understood that my parents were struggling financially.
While it was the first economic crisis I was old enough to remember, it isn’t the only economic downturn we’ve seen, nationally or internationally.
When internal talent is stretched thin and in-house teams are struggling to get campaigns over the line, outsourcing marketing tasks to a specialist third-party can alleviate a ton of the operational pressures your team might be facing.
Think email marketing is dead?
Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it’s a difficult strategy to manage.
As a writer, I’ve never been very good at math. I know … shocking.
Most marketers can relate because as a bunch, we tend to be better at English and history than math and science.
However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.
![How to Develop a Successful Marketing Mix Strategy [+ Templates]](https://blog.hubspot.com/hubfs/what-is-marketing-mix.jpg)
One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s.
As marketers, we know the importance of making data-driven decisions. The more information we have about our audience, the more we’re able to make effective marketing moves.
In addition, having the numbers to back up the implementation of a marketing strategy is almost as important as the strategy itself. One of the ways to get this data is through social media testing, where you figure out what campaigns resonate most with your audience and help you meet your marketing goals.
As a Boston-based young professional, the biggest product I’ve had to invest in was an over-priced apartment.
And this year, with apartment tours going fully virtual, I’ve found it even harder to do the extreme research needed before committing to a lease. Now, as I research apartment after apartment online, my new process feels like an intense buyer’s journey.
Social media is one of the most powerful marketing channels I’ve used in my career. In fact, in recent years, it’s continuously been amongst those with the highest ROI for most businesses.
